Don’t Sell. Write and Share Useful Information about Your Products and Services.

How to raise funds for your event

 1.      Analyze your product or service. Get your facts straight by doing a little research.
Assemble your information and data from multiple sources such as; recent marketing reports, eval­uations, surveys, clients, and existing copy. For best results, examine your
products and services first-hand from a consumer’s point of view. Define the purpose and nature of the product and enumerate all the benefits that would be of interest to a prospective consumer.

2.  “Position” your product or service. How is it different from, or superior to your
competition? What do you offer that the competition doesn’t? Positioning is critical if you want to develop a successful marketing strategy in a competitive situation.

3.       Assess your audience. Always direct and compose your copy to the needs and tastes of your readers and potential clients. Are they everyday consumers? Upscale young professionals or executives in your field? Find out by checking the demographics of   mailing lists, online publications and media outlets in which you will share or post information about your company.

4.       Plan your strategy. Decide how much copy will be necessary to convey the mes­sage. (As a rule of thumb, the length of your copy should vary in direct propor­tion to your company’s investment in the product. But not always. If your product is simple and its virtues self-evident, you don’t have much explaining to do. Other points worth considering: Do you want to develop a focal point or a running theme? Do you want to present a line of related products? Be sure to coordinate your plans with staff, designers, illustrators etc., so that you’re both working with the same concept in mind.

5.       Review & Track Results. Most importantly, an easy to implement tracking strategy is critical. Review your articles, blog posts, copy, content and news releases that generated more responses. Keep track of sales, inquires, new mailing list sign-ups, Facebook likes and Twitter followers generated from your efforts. Whatever is working…do more of it. Only publish content that will be effective and useful to your readers.

Tip: Time is money. Save time by finding new ways to automate your systems and strategy. This will free up more time to help you improve your products and services, implement new ideas, as well as generate strategies to attract new clients.


Golden rule to follow: Ask yourself…if I were reading this post, would I find this useful to my small business? Don’t forget that what you write and publish is a representation of your company and your skills. If writing is not one of your strong points, consider hiring a professional on a part-time basis to take on this time consuming and tedious task for you. Consistency is the key to generate results overtime.


Was this info useful to you? Please reply to this post with feedback. We want to hear from you.


Want gain exposure and improve your writing skills?

To write for us, please send (2) writing samples, links to your work, BIO and/or CV to


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 Apples & Oranges PR

Events Planned by Apples and Oranges Public Relations: City Girl Beauty Project’s 3RD ANNUAL GIVING IS GLAMOROUS BEAUTY & CHARITY BENEFIT EVENT.

Event generously hosted by Kira Kazantsev, Miss New York 2014 and CEO Andrea D. Charles.

In attendance: Ashlee White of Princesses Long Island, Artist Ma Barker, TV Host Michelle Smoller and Tom Murrow.

Supporters & sponsors of the event: 

Operation Head Start, Birthday Cake Wines, COTY, S+B Mode, Amoy Couture Hair, Crunch Fitness, Benefit Cosmetics, Per-Fekt Beauty, Eva Scrivo Salon, Deborah Halperin Jewelry
Kahina Giving Beauty, Suki Skin Care, Exhale Mind Body Spa, Mario Badescu, Pure Yoga, Dangerfields, Equinox Gym, Jeffrey Shaw Portrait
LiftLab Anti-Aging Skin Care, Lia Schorr Day Spa, New York Water Taxi & NY SKYRIDE, Lexington Avenue Plastic Surgeons, James Corbet Studio, Plum Gems, Skin Spa New York, AO Bar & Grill, Miocro Pave, Warren Tricomi Salon, Obesseive Compulsive Cosmetics, Sugar Flower Cake Shop, Calypso St. Barth, Lia Schorr, Soul Cycle, Kinected Palaties Center, Dangerfields and 311 Graphics.

To learn more about how we can help you plan your events, benefits and fundraisers; please call 888-371-4718 or visit


Top 5 Resources for Small Businesses

top 5 small business resources.
top 5 small business resources.

When it comes to growing your business there are many resources that can help you take your business to the next level. In our search, we found a few that we thought you would find useful. Let us know what you think.



1. The Small Business Administration and SCORE (Service Corps of Retired Executives). With SBA funding shrinking, now’s the time to make good use of these resources while they’re still around. After all, your taxes paid for them.

The SBA is not just for business owners who want to get a loan. If you’ve never set foot in a local SBA office, visited a Small Business Development Center, taken an SBA training program or met with a volunteer SCORE mentor then check out the range of offerings. The retired executives who serve as SCORE volunteers are an unheralded national treasure, yet few businesses tap into their knowledge.

2. Your chamber of commerce. I understand that in some places it can cost up to $1000 to join. But even if yours is pricey, most chambers will have at least the occasional free networking event you could drop in on, and many have marketing programs that can help all the business in their city, including yours. It could pay to get involved. Connect with your local chamber through the U.S. Chamber of Commerce.

3. Your industry association. It has always surprised me that many business owners don’t join their industry trade group, which usually takes the lead in advocating for businesses like yours in New York State and national legislatures. Trade groups are also a great source of useful research and forecasting on industry trends, so membership can give you a jump on the competition.

Better than joining, get involved in shaping the agenda and organizing events. You’ll learn a lot and build great relationships with others in your field, too. Prices vary, but most trade groups deliver a lot of value for the dues you pay.

4. Other local business owners. Smart business owners look around their town and find ways to team up with other local entrepreneurs, whether it’s to market their business, form a small business group or just commiserate over a beer. It costs nothing to organize a monthly meeting with a few other business owners, and a lot of great ideas could come out of it.

5. Your community college. Local colleges can be a great source of entry-level job applicants, a conduit to finding interns or a place to send workers to get training on the cheap. If your local college doesn’t offer the education your workers need, let the college know. Many learning institutions are focused on meeting the needs of their local business community, so they want to hear from you. They might design a new course to suit your requirements or invite you to be a speaker at a business course, helping to build your reputation and attract new hires.

We hope this helps. Please enter your feedback below.

Enjoy your weekend.

Apples & Oranges Public Relations

10 Books Every Female Entrepreneur Should Read

One of the best things about being an #entrepreneur; is having the support and the right tools to succeed. Well during our search an following of other entrepreneurial resources, we found these (10) books that would be a great read for you.

Let us know what you think

Fresh Ideas to grow your business


  1. Knowing Your Value by Mika Brzezinski Read this book if you need advice and confidence to ask for a raise this year! Mika is the co-host of Morning Joe and took a fascinating approach to telling her story of how she finally asked for more late(r) in her career.


  1. The Best Advice I Ever Got: Lessons from Extraordinary Lives by Katie Couric Katie has access to some of the most fascinating people in the world. This book is for you if you want to be inspired to take risks and push yourself.


  1. Ask For It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock and Sara Laschever The book for you if you are interested in why you may not be asking and how to overcome your fears of asking for more. Professor Babcock gives practical steps to get you comfortable with asking for what you want this year.



  1. Brag!: The Art of Tooting Your Own Horn Without Blowing It by Peggy Klaus Self-promotion is awkward. Peggy’s book helps you understand why you need to brag and how to do it in a way that makes you comfortable. Some of the suggestions are a bit of a stretch, but if you pull out a couple of her tips you will be well on your way to being a better advocate for yourself.


  1. How Remarkable Women Lead by Joanna Barsh and Susie Cranston Joanna is a senior director at McKinsey & Company and has access to some of the most influential businesswomen in the world. In this book, she works to understand how these women became successful and how they get after it each and every day. Read this if you want to be inspired and learn about the key factors women leaders have in common. Hint: Optimism is one of them.



  1. 20-Something, 20-Everything by Christine Hassler Levo LOVES Christine. This book is for you if you need that pick-me-up out of a slump and want to know that it will be okay. This book will help you feel better about yourself, love yourself, and help you build better relationships with those in your life.


  1. Basic Black: The Essential Guide for Getting Ahead at Work (and in Life) by Cathie Black In Basic Black, Cathie shares some of the crazier things people have done to get her attention when she was the president of Hearst, and she also talks about the importance of hard work. Read this if you are interested in the business side of publishing, or just want to learn about what it was like to convince Oprah to make a magazine.



  1. Getting from College to Career by Lindsey Pollak Lindsey nails it. Getting from college to career is a harsh life transition. The suggestions in her book will help everyone from you, the college senior, to your parents.
  2. Nice Girls Don’t Get the Corner Office by Lois P. Frankel In this series, Lois picks out interesting habits of both successful and unsuccessful men and women for you to learn from. If you want to learn the habits that could be holding you back, this is the book for you.


10. Bossypants by Tina Fey Want to laugh and learn? This book is full of quotables and it will literally make you LOL. Plus, the advice is so spot on that you’ll finish the book with a renewed sense of confidence.

We would love your feedback.

Apples & Oranges Public Relations

Five Ways to Promote Blog Content

Maintaining a blog can be hard work. Preparing a post is hard enough, but once it’s published, how do you get it out there? Here are the five best ways to promote blog content.


1. Social Media

The more you post your content to social media, the more it will be seen. Post each article you write on Facebook at least once. Tweet it multiple times. According to this article from Buffer, the best times to share on Twitter are weekdays during work hours. Also, include one “pinnable” picture per post. That is, something you can upload to Pinterest that will catch a pinner’s eye and take them to your site.

2. Send out a Newsletter

Sending your posts straight to your reader’s mailbox is a great way to gain exposure. Using a service such as Mail Chimp is a great way to send out a clean and aesthetically pleasing newsletter.

3. Networking

Another great way to promote your content is pure networking. Visit other blogs, tweet at them, and engage with readers. Sparking a conversation with a fellow blogger or business will lead to the opportunity to share your blog and content.

4. Submit Your Articles

There are plenty of places that you can submit your articles to gain exposure. Depending on the nature of your content, you can submit to StumbleUponThought CatalogBuzzfeed, and more. Most are as easy as a simple form to fill out, and can gain you maximum exposure.

5. Join Communities

Joining blogger communities or networks can give you a place where you can get tons of support for your blog. There are many local communities, age-based communities, and more. There are always people within these communities excited to read new content.

What’s your favorite way to promote content? Let us know!