3 Most Common Public Relations Myths

Every time I speak with small business owners and entrepreneurs, they all mention these 3 PR myths. I am sure you might have said or heard the following myths mentioned. Let’s address them shall we.

Myth #1: PR will help my company to become famous overnight.
Building a brand and creating awareness in a consumers mind does not happen overnight.
Most PR campaigns (especially those in competitive markets — like the U.S companies) can expect to start seeing media placements at approximately Five months to over one year into the campaign. In order to make your campaign successful you must remain consistent. As long as the campaign continues, the number of PR placements and publicity will increase exponentially so you can anticipate steady growth over time.

This is why PR is most effective over a long period of time.

Apples & Oranges Public Relations highly recommend that you consider PR a basic necessity for marketing your business and outreach should continue on a regular basis, as long as your company is in existence. In other words, PR shouldn’t stop until you do.

Myth #2: PR is expensive
A common misconception is that PR is expensive.
It is proven, that PR is much cheaper — and more effective — than advertising.
It is not the means to an end. PR is a full-time job so companies must either hire a full-time, in-house PR professional or outsource to an agency, who will handle the publicity outreach, media relations, event planning and social media on a company’s behalf. When it comes to PR, you definitely get what you pay for.

Think of it this way: you need to spend money to make money. And the benefits of PR HUGELY outweigh its costs. The average entrepreneur and small to medium size business, will lose about $5000+ in profits on a monthly basis as a result of not having a consistent and effective PR plan and activity in place.

Myth #3: PR is easy so I’ll just do it myself
This is probably one of the biggest myths about PR. Many business owners think that they can handle PR themselves to save money; after all, all you need to do is write a press release and journalists will be banging down your door, asking for interviews, right? Not true.

PR is not just about press releases… or even about pitches. PR is about creating a consistent brand, writing well, communicating effectively, acting strategically, creating relationships with media, having extensive knowledge about your industry and the media outlets that you are pitching.

PR is a very big job. As an entrepreneur, small business or startup, I’m sure that there are lots of tasks on your ‘to do’ list and not enough hours in the day to complete all of them. So allow the PR professionals to do what they do best and focus your energy on what you do best — running your business.

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10 Benefits of Using Social Media for Business

According to the Internet world Usage statistics, there are currently over 6,930,055,154 (six billion nine hundred thirty million fifty five hundred thousand one hundred and fifty four) people logging on to the web. Question: are you positioned to benefit from all of this on a daily basis?

What can your business achieve through social media?

1. Create a Visible Brand: Engaging in social media and blogging on a steady basis helps you to achieve constant visibility with your audience. By participating in conversations, sharing daily food for thought, and making yourself and your brand part of their day, you will stay top of mind when someone is looking for your type of service or product.

2. Brand yourself as a resource: All that being visible and sharing content? It’s a waste of time! Why bother doing it? It’s the best way to establish yourself as a resource. You will become the “go-to” person for that topic, product and the voice that people will trust in your industry. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. We trust those we know and those we see others trusting.

3. Easily get speaking gigs: Who do conference organizers, reporters or your local chamber of commerce seek out when looking for speakers or sources? The people in the industry who are both trusted and visible. Thanks to social media, you will have the opportunity to quickly become both.

4. Build a community: By making yourself available, reaching out to customers and sharing information, you strengthen your community and attract new connections and clients.

5. Decrease time to conversion: Do you know what happens when someone from your social media community lands on your site to make a purchase? They do it faster. They need less convincing, less hand-holding and less actual talking to you. Why? Because they already know you. They read your blog, follow you on Twitter, get your deals via Facebook. You’re not a stranger. You’re their friend — someone they trust and feel comfortable doing business with.

6. Highlight your product: Social media offers an additional avenue to show off and talk about your product in a friendly and informal way. You get to highlight what you offer and what makes you awesome within the context of a normal conversation, and not a sales pitch. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.

7. Find new projects & clients: Every week Apples & Oranges Public Relations receives new client referrals and leads as a result of our social media presence. People contact us for services or to partner on something because they like what we’re doing on Twitter or because they read one of our blog posts and it helped them with their business. When you consistently create conversations, you make your brand part of the story…and people notice.

8. Hang with other influencers: They say we are the company we keep, right? Well, social media helps you to increase your own authoritativeness by association.

9. Tell your company’s story: What has social media shown us? That people like to conduct business with companies they know. We like being introduced to the voices behind the logo because it helps us to feel a part of the company and invested in their success. By telling your company’s story and sharing that with users, you create a personal feeling and connection.

10. Be a mentor: You’re not the only one using social media to network and meet people. So are others. And sometimes, you’re the person they’re trying to meet and the person they’re learning from. Be resourceful.

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Benefits of Having a Business Plan

Entrepreneurs often ask, “Why do I need a business plan?” Well, let’s put it this way.

Do you want a successful business? Because, writing a well-thought-out and organized business plan dramatically increases your odds of succeeding as an entrepreneur. Running or starting a business without a business plan is like walking through the dark without a flashlight. You can probably go a long way using just your senses and relying on basic instincts. But operating in such a manner leaves you wide open to the risk that something will get in your way (like a competitor) and you probably won’t see it until it is too late. And just imagine all of the opportunities that are just waiting to be grasped – but without a flashlight, ah sorry – business plan, how will you see and take advantage of them?

The benefits of having a business plan include:

  • Helping you to clarify your vision and deciding whether or not to forge ahead with the idea.
  • Determining if your product and/or service has a sufficient market to support it and whether or not it will be profitable.
  • Providing an estimate of your start-up costs and how much you’ll need to invest or finance.
  • Convincing investors and lenders to fund your business.
  • Defining your target market (who your customers are or will be) and how to best reach them through strategic marketing actions or expanding market coverage or reach.
  • Establishing or reevaluating your competitive position within the marketplace, by conducting a thorough analysis of the competition (finding out where your competitor’s weaknesses are and how you can take advantage of them).
  • Defining corporate objectives and programs to achieve those objectives.
  • Helping your business make money from the start by developing effective operational strategies.
  • Understanding the risks involved and anticipating potential problems so you that can solve them before they become disasters.
  • Setting a value on a business for sale or for legal purposes.

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Press: Meet New York City’s fashion Rabbi – NYPOST.com

Meet New York City’s fashion Rabbi – NYPOST.com. Article By Doree Lewak, Photo by Alexander Michael.

TV star Tobi Rubinstein Schneier may consider herself Orthodox — but her mix of faith and new designer duds is anything but…

Rabbi Tobi Rubinstein Schneier - Photo by Alexander Michael

Tobi Rubinstein Schneier is wearing an animal-print hamsa necklace she designed herself to ward off the evil eye, and according to her, it’s working just fine.

Two years after her high-profile rabbi husband, Marc Schneier, was caught in a torrid cheating scandal that became unrelenting tabloid fodder, she is embracing the dawn of a new era.

Her new reality show, “The House of Faith N’ Fashion” — a “trunk show with brains,” she calls it — has her visiting designers’ showrooms and shops, including that of Patricia Field (a personal friend), when it debuts on NBC Nonstop later this month.