The best way to start your business planning in the 2013 New Year

Benefits of Having a Business Plan

Entrepreneurs often ask, “Why do I need a business plan?” Well, let’s put it this way.

Do you want a successful business? Because, writing a well-thought-out and organized business plan dramatically increases your odds of succeeding as an entrepreneur. Running or starting a business without a business plan is like walking through the dark without a flashlight. You can probably go a long way using just your senses and relying on basic instincts. But operating in such a manner leaves you wide open to the risk that something will get in your way (like a competitor) and you probably won’t see it until it is too late. And just imagine all of the opportunities that are just waiting to be grasped – but without a flashlight, ah sorry – business plan, how will you see and take advantage of them?

The benefits of having a business plan include:

  • Helping you to clarify your vision and deciding whether or not to forge ahead with the idea.
  • Determining if your product and/or service has a sufficient market to support it and whether or not it will be profitable.
  • Providing an estimate of your start-up costs and how much you’ll need to invest or finance.
  • Convincing investors and lenders to fund your business.
  • Defining your target market (who your customers are or will be) and how to best reach them through strategic marketing actions or expanding market coverage or reach.
  • Establishing or reevaluating your competitive position within the marketplace, by conducting a thorough analysis of the competition (finding out where your competitor’s weaknesses are and how you can take advantage of them).
  • Defining corporate objectives and programs to achieve those objectives.
  • Helping your business make money from the start by developing effective operational strategies.
  • Understanding the risks involved and anticipating potential problems so you that can solve them before they become disasters.
  • Setting a value on a business for sale or for legal purposes.

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Call: 888-371-4718 | Email: info@applesandorangespr.com | Web:www.applesandorangespr.com

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Apples & Oranges Public Relations

BLOGGING: HOW TO SAY IT WITH YOUR BLOG

Thinking of starting your blog? It’s great for business. Apply these 10 easy tips to get started today.

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1. Name your blog so it reflects what you’ll be talking about as it relates directly to your business. Keep your blog on focus with themes.

2. Find a provider that offers all the technical elements you need to create an effective blog. WordPress, Tumblr and Blogger are very easy to use. Keep It simple.

3. Keep the same look and feel as your other marketing products—both online and offline.

4. Keep the tone casual. Be authentic, natural, honest, and informal, but maintain professionalism.

5. Enhance your blog with other media such as photos, audio, and video. Say what you think about industry information; personalize your posts with your own views.

6. Take a stand. Offer valuable information with news, trends, tips, insights, or analysis.

7. Be brief. Blog posts are small, but frequent snippets of information.

8. Commit to consistency. Plan on blogging at least two to three times a week.

9. Be a connector. Link to various online resources for background information on a topic.

10. SHARE. Expand your community with blogrolls. Inspire interactivity with reader comments and by posting on other blogs. Distribute your blog using RSS feeds for maximum exposure.

Feedback
Was this info useful to you? Please reply to this post with feedback. We want to hear from you.

Want to gain exposure and improve your writing skills?

Write for us. Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

Contact Us
Call: 888-371-4718 | Email: info@applesandorangespr.com | Web:www.applesandorangespr.com

We are Social. Join the community.
Like us on Facebook | Friend Us | Follow Us on Twitter | Pin Us on Pinterest | WordPress | Blogspot

Bookmarks & Resources
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 We appreciate your support


Apples & Oranges PR

20 THINGS PR IS NOT

This means explaining how our work benefits bottom-line goals. Part of this is showing and telling people what PR is and isn’t.

Here is a quick checklist of what PR is not:

1. The department whose sole purpose is to write and edit press releases.

2. The business function whose only raison d’etre is publicity.

3. A business function that deals with the media and/or bloggers and NOTHING else.

4. A way to get free advertising. NOT

5. Ever guaranteed to generate coverage.

6. Ever 100 percent controllable.

13. The vocation that idiots who could not make it as journalists go into.

15. The only place to house social media.

16. A complex voodoo priesthood that can only be carried out by geniuses with tons of experience.

17. Capable of whitewashing all sins.

18. A profession whose practitioners are all adept at speaking plain English.

19. Necessarily or invariably the adversary of media.

20. A synonym for spin.

Want More Exposure For Your Small Business?

Don’t Sell. Write and Share Useful Information about Your Products and Services.

Apples & Oranges Small Business Marketing
Make Your Business A Target for new clients

 1.      Analyze your product or service. Get your facts straight by doing a little research. Assemble your information and data from multiple sources such as; recent marketing reports, eval­uations, surveys, clients, and existing copy. For best results, examine your products and services first-hand from a consumer’s point of view. Define the purpose and nature of the product and enumerate all the benefits that would be of interest to a prospective consumer.

2.  “Position” your product or service. How is it different from, or superior to your
competition? What do you offer that the competition doesn’t? Positioning is critical if you want to develop a successful marketing strategy in a competitive situation.

3.       Assess your audience. Always direct and compose your copy to the needs and tastes of your readers and potential clients. Are they everyday consumers? Upscale young professionals or executives in your field?  Find out by checking the demographics of   mailing lists, online  publications and media outlets in which you will share or post information about your company.

4.       Plan your strategy. Decide how much copy will be necessary to convey the mes­sage. (As a rule of thumb, the length of your copy should vary in direct propor­tion to your company’s investment in the product. But not always. If your product is simple and its virtues self-evident, you don’t have much explaining to do. Other points worth considering: Do you want to develop a focal point or a running theme? Do you want to present a line of related products? Be sure to coordinate your plans with staff, designers, illustrators etc., so that you’re both working with the same concept in mind.

5.       Review & Track Results. Most importantly, an easy to implement tracking strategy is critical. Review your articles, blog posts, copy, content and news releases that generated more responses. Keep track of sales, inquires, new mailing list sign-ups, Facebook likes and Twitter followers generated from your efforts. Whatever is working…do more of it. Only publish content that will be effective and useful to your readers.

Tip: Time is money. Save time by finding new ways to automate your systems and strategy. This will free up more time to help you improve your products and services, implement new ideas, as well as generate strategies to attract new clients.

Golden rule to follow: Ask yourself…if I were reading this post, would I find this useful to my small business? Don’t forget that what you write and publish is a representation of your company and your skills. If writing is not one of your strong points, consider hiring a professional on a part-time basis to take on this time consuming and tedious task for you.  Consistency is the key to generate results overtime.

Feedback:

Was this info useful to you?  Please reply to this post with feedback. We want to hear from you.

Want gain exposure and improve your writing skills? Apply to write for us.  Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

 Contact Us:  888-371-4718 | Email: info@applesandorangespr.com | Web: www.applesandorangespr.com

We are Social. Join the community. Like us on Facebook | Friend Us | Follow Us on Twitter | Pin Us on Pinterest | WordPress | Tumblr | Blogspot

Bookmarks & Resources: StumbleUpon | Digg

We appreciate your support.

 Apples & Oranges PR

How to start your own social media campaign.

According to statistics everyone is shopping online. So… are you positioned online, for potential clients to find you and your services?

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Here are 10 things you can do to get started today

  1. Determine which blogs, and social media sites that your clients or customers use. This will take a bit of research on your part, so get ready to spend some time googling. Once you have completed this task, you can now choose which platforms will work best.
  2. Make a list of which blogs and bookmarks that you will use to start your campaign.
  3. Create your social media accounts. Here is a list of the following platforms that are very easy to use and customize.
  • Start sharing your content on the following blogs: WordPress, Blogger, Tumblr, and Typepad.
  • Share your links and bookmarks with Delicious, Digg and Stumble Upon
  • Want to connect with 90% of online users? Create a Facebook Page, Twitter and LinkedIn accounts.
  • Spread the news with online newsfeeds like Newsvine and Mashable.
  • One of the best ways to cross feed your posts is with RSS Feeds: Go to Gmail and set up your Feedburner account.
  • Create how to videos about your products and services and share them on YouTube and Vimeo. Go Live! on Ustream.
  • Twenty new likes on Facebook, can get you 20 news clients. Go to Facebook, and like about 20 pages that relates to your products and services, be sure to share info on these pages daily.

So there you have it. Depending on how savvy you are with the web and social media you should be ready to start your campaign within 1 – 2 weeks, as the set-up is quite time consuming.

Once you are all set up, you are ready to create your editorial calendar and social media schedule.

Now go! You have work to do.Click here to view a list of social media platforms we use.of our social media accounts

Not sure how to start? Contact us now; we will help you get started quickly.