Transition Marketing Services

1. Logo / Colour.

Every business, big or small profits from a logo and a distinct colour scheme. This is a foundation stone to any brand. Images are more easily remembered than titles or names, by providing the consumer with an image, they be more likely to remember who you are.

The logo should somehow relate to the business, name and industry. Specific colours should be chosen with which to distinguish the business and then used in every place that the business is being marketed. This is the aesthetic element of branding.

One need only look at all the companies they deal with daily, to see how the logo and colour scheme imprint themselves.

Logo-Colours

 

2.  Email Signature.

This is one of the simplest ways to get contact/business information out into the stream. The email signature can be as complex or as simple as one makes it. Consider including information…

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Small Business Publicity & Promotion

Publicity and Promotion

Planned activities can be the source of considerable attention by the news media. Your community and others may be very interested in your company’s activities. Promoting of those activities can generate a considerable amount of publicity that will benefit your organization, your industry and clients.

The following are just a few examples of what can be done to enhance your communication effort:

Participate in local community events. Try to participate in a unique and interesting fashion. Often local parades, events or shows need participants who can add color or interest to these events. Be creative.
Seek opportunities to address pertinent associations, schools or other community organizations. Before addressing any such group, release a news story announcing the event and your club’s participation, if the host organization is not doing so. Send an advance copy of the talk to appropriate editors and/or radio and television broadcasters. Publication deadlines will vary, so be sure to give advance notice appropriate to each publication’s specific requirements. Radio and television also need as much advance notice as you can give them, even if they typically deal with fast breaking news.
Participate in college and high school career days by setting up an exhibit or a booth. Announce such an event in a news story well in advance and don’t forget to issue personal invitations to graphic arts instructors, students and appropriate editors.
Don’t overlook newsworthy events which may be a regular part of your club’s activities, such as:

News About People:

* Appointment of new officers
* Participation in community activities
* sponsorship availability
* Award winners, and community acknowledgements’

* Special and social events/meetings

* Presentations

Editors and Newscasters have hundreds of news items competing for their attention and limited time and space to fill. Nevertheless, a legitimate local or industry news story can catch their attention. The following guidelines, along with the sample news release section in this manual, will help you in your efforts.

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What is a Press Release

Press releases are curious things.
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At least according to Google. There are 1.3 billion search queries in a clean search (incognito) on Google. If you’re “feeling lucky” as Google suggests, you might find out what they are or how they can be used. Instead of testing your luck on Google, we’re going to break down press releases for you here in the PRWeb Learning Center.
 
Definitions
According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”
All of these definitions are technically accurate, but what’s interesting about them is that the order reflected above, is indicative of how press releases have changed. From a communication medium directed at the news media, as Wikipedia notes, to another tool for content marketing as PR News, a trade publication for the PR industry wrote.
 
History of the press release
The first recognized press release was created by Ivy Lee, who was widely considered the founder of modern public relations in the early 1900s. In a post marking the press release’s 100th birthday for Search Engine Land in 2006, Greg Jarboe, a recognized expert on both search and PR, wrote the following:
 
“On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service jumped a trestle at Atlantic City, NJ, and plunged into the Thoroughfare creek.
 
That afternoon, Ivy Lee, who some consider to be the father of modern PR, created the first press release. The Pennsylvania Railroad was one of his clients. Following the accident, Lee not only convinced the railroad to distribute a public statement, he also convinced them to provide a special train to get reporters to the scene of the accident.
The New York Times was so impressed with this innovative approach to corporate communications that it printed the first press release—verbatim—on Oct. 30, 1906 as a “Statement from the Road.” In the weeks that followed, both newspapers and public officials effusively praised Pennsylvania Railroad for its openness and honesty.”
 
How has the press release changed?
In a phrase: press releases aren’t just for the media anymore. Under traditional definitions and practice, press releases were a formal document designed to communicate to the public through the media. Releases were rarely seen by the public – rather the output of the press release was shown in the form of news coverage.
 
Though there are still a number of old school PR pros that can remember mailing or faxing press releases, for the most part, the web changed the paradigm. Press releases published on the web allowed organizations to communicate directly with their audiences, be that consumers, other businesses, or investors.
 
In fact, PRWeb was quick to seize on this idea, and one of the key points of differentiating from traditional press release distribution services is that PRWeb was designed for the web, rather than being built on a proprietary network designed to deliver news to a newsroom. PRWeb pioneered the concept of direct-to-consumer news.
 
As the technology for web publishing has grown, so too has the ability to include multimedia content along with a release. No longer are releases relegated to just static text, rather releases can include pictures – a 1,000 words – and video. In fact, primary research by PRWeb indicates releases that include multimedia can increase time on page by as much as 30 seconds – which is an amazing period of time on the web.
 
Debate over the press release
Within public relations circles, press releases can ignite a fiery debate. PR pros tend to have pretty strong views over whether it should be called a press release, a news release or a media release, for example.
 
The advent of social media has entered a new term into the lexicon: social media release, which came with a new prescription for formatting. The new format earned a lot of buzz a few years ago, but hasn’t seemed to gain traction beyond that initial burst.
 
Using the words media or news instead of press, critics say, is a more accurate reflection of a modern document. The word press literally means print, as in the printing press, and since the modern reporter may use a variety of mediums aside from the printed form news or media are better choices.
 
However, it could also be argued that since releases are not just for the media anymore, none of these adjectives work. It might be that just release, or web release or PRWeb release work equally as well.
 
Outside of PR circles, what we call it matters less to us, except for using a common term that our customers and prospects understand. As a result, we tend to use the phrases press releases and news releases interchangeably on PRWeb’s own publishing platforms. In fact, we use a mix deliberately in order to capture relevant search traffic.
 
What are the most important factors of a press release?
There are a lot of resources on PRWeb’s learning center, including a press release grader for our customers. However, the most important factors boil down to a handful of fundamentals:
 
1. Focus on good, clean writing. Writing with clarity and for readability tops the list. There’s a lot of advice online about writing for press releases, such as how formal or informal the document should read, but time and time again, releases that perform well are written so the reader can understand.
 
2. Headlines and subheads matter. Headlines for press releases, just like the headline of a blog post, or the subject line of an email should draw a reader in and invite them to read more. A common question is should we write headlines for search engines or people? The answer: people. People are the intended audiences, search engines are just one means to help them find your content. If it makes sense in context, sure add your key words to the headline, but don’t write a headline just to fit in your key words.
 
3. Hyperlinks. A well optimized release will hyperlink key words. For PRWeb, we might hyperlink phrases like “news release” or “press release” and link back to our home page at www.prweb.com.
Additional recommended resources:
 

Feedback
Please reply to this post with feedback. We want to hear from you. Want to gain exposure and improve your writing skills?

Write for us. Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

Contact Us
Call: 888-371-4718  | Email: info@applesandorangespr.com | Web:www.applesandorangespr.com

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We appreciate your support

 

Source: PRWEB.

PR Help & PR Internships in New York

PR Help
The Opportunity
Apples & Oranges Public Relations is a growing company which means that interns will engage in all aspects of preparation and project management. Interns will gain a great deal of experience as well as a new-found understanding of the industry.
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How to apply:
Submit resume, cover letter , links to writing samples, blogs etc. Submit Application

​Available Positions:

Event Coordinator
Job description:
Coordinates and plans special events and activities and other related duties.​

​Assistant Marketing Director
Job description:
Provides leadership, direction, and oversee the development of all marketing, advertising, promotional, in activities of the company.

​Communications Manager
Job Description:
Direct and oversee all administrative and customer relations activities of the company


Multimedia and Design Director
Job Description:
Create all designs and concepts for marketing collateral, websites, invitations, logos etc.
Advance knowledge of Adobe InDesign and Illustrator required.

Business Development Coordinator
Job Description:
Develop new partnerships and strategic allies to grow the company.

Public Relations Assistant Director
Job Description:
Provide support to PR Director on all PR related activities of the company.

How to apply:
Submit resume, cover letter , links to writing samples, blogs etc. Submit Application
info (@) applesandorangespr.com or visit http://www.applesandorangespr.com

The Top 15 Cities For Female Entrepreneurs

The top 10 cities for female entrepreneurs. Hello ladies, if you are NYC, and you plan to be captain of your own ship, stay here. Have a look at the top 15 cities for female entrepreneurs.

No. 1 New York, New York

No. 2 Houston, Texas

No. 3 Dallas, Texas

No. 4 Washington, DC

No. 5 Atlanta, Georgia

No. 7 San Francisco, California

No. 8 Columbus, Ohio

No. 9 Denver, Colorado

No. 10 Philadelphia, Pennsylvania

No. 11 San Diego, California

No. 12 Indianapolis, Indiana

No., 12 Minneapolis, Minnesota

No. 13 Kansas City, Missouri

No. 14 Baltimore, Maryland

No. 15 San Antonio, Texas