SMALL BUSINESS: HOW TO USE SOCIAL MEDIA FOR EFFECTIVE CUSTOMER SERVICE

To effectively manage customer service via social media platforms, companies can include an appointment scheduler and/or contact button on their Facebook page that directly connects or integrates to your website’s contact page. Your strategy should also include a designated customer service rep that will be available to answer queries,  and a designated time period for your that their questions will be answered. For example: choose a time period between 11am – 2pm which is usually during lunch hour when staff or potential clients will have more free during the day.

social media management

Implementation Steps:

  1. Add a contact button or web form to your Facebook page, as well as an appointment scheduler app that integrates with your site and Facebook business page to make it easy for clients to connect with  you.

 

  1. Every day during business hours, announce a post and/or tweet on Facebook and Twitter pages. Example: “Company X customer care is now available to answer all queries and questions between the hours of 11am – 2pm est. Please post or tweet us for an immediate response.”

 

  1. Create several templates and an image that you will use for your Facebook post announcement and your Twitter/tweet message.

 

  1. Create an implementation and follow-up system.

 

  1. Be consistent and ask for feedback to improve.

To learn more about how you can maximize your social media efforts, and create systems that will grow your business; please tweet to AOPR @applesorangespr or contact AOPR on Facebook.

Thank you for reading. We hope this helps to grow your business.

Team AOPR!

Contact Us or visit us in the web: www.aoprinc.com

 

HUBSPOT – An Introductory Guide: How to Use Facebook for Business

From time to time we share resources and advice that we find helpful.

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Facebook is the world’s most popular social network, for both businesses and individuals. With over one billion users, your friends and fans are likely already using the platform — and you should be too!

In fact, customers are 51% more likely to make a purchase after ‘liking’ a brand on Facebook. If you want to get started with Facebook, or

 simply brush up on your Facebook marketing skills, read our introductory guide to start preparing yourself for customer conversion.

After reading this 61-page ebook on Facebook, you’ll be able to:

  • Create a personal profile and/or business page
  • Join groups and networks that are interesting to you
  • Promote your page to attract fans and customers
  • Generate leads with marketing best practices
  • Measure your Facebook success

Grab your free copy and start optimizing your Facebook presence for success.

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To Write for us: Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

Contact Us
Call: 888-371-4718  | Email: info@applesandorangespr.com | Web:www.applesandorangespr.com

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10 Benefits of Using Social Media for Business

According to the Internet world Usage statistics, there are currently over 6,930,055,154 (six billion nine hundred thirty million fifty five hundred thousand one hundred and fifty four) people logging on to the web. Question: are you positioned to benefit from all of this on a daily basis?

What can your business achieve through social media?

1. Create a Visible Brand: Engaging in social media and blogging on a steady basis helps you to achieve constant visibility with your audience. By participating in conversations, sharing daily food for thought, and making yourself and your brand part of their day, you will stay top of mind when someone is looking for your type of service or product.

2. Brand yourself as a resource: All that being visible and sharing content? It’s a waste of time! Why bother doing it? It’s the best way to establish yourself as a resource. You will become the “go-to” person for that topic, product and the voice that people will trust in your industry. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. We trust those we know and those we see others trusting.

3. Easily get speaking gigs: Who do conference organizers, reporters or your local chamber of commerce seek out when looking for speakers or sources? The people in the industry who are both trusted and visible. Thanks to social media, you will have the opportunity to quickly become both.

4. Build a community: By making yourself available, reaching out to customers and sharing information, you strengthen your community and attract new connections and clients.

5. Decrease time to conversion: Do you know what happens when someone from your social media community lands on your site to make a purchase? They do it faster. They need less convincing, less hand-holding and less actual talking to you. Why? Because they already know you. They read your blog, follow you on Twitter, get your deals via Facebook. You’re not a stranger. You’re their friend — someone they trust and feel comfortable doing business with.

6. Highlight your product: Social media offers an additional avenue to show off and talk about your product in a friendly and informal way. You get to highlight what you offer and what makes you awesome within the context of a normal conversation, and not a sales pitch. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.

7. Find new projects & clients: Every week Apples & Oranges Public Relations receives new client referrals and leads as a result of our social media presence. People contact us for services or to partner on something because they like what we’re doing on Twitter or because they read one of our blog posts and it helped them with their business. When you consistently create conversations, you make your brand part of the story…and people notice.

8. Hang with other influencers: They say we are the company we keep, right? Well, social media helps you to increase your own authoritativeness by association.

9. Tell your company’s story: What has social media shown us? That people like to conduct business with companies they know. We like being introduced to the voices behind the logo because it helps us to feel a part of the company and invested in their success. By telling your company’s story and sharing that with users, you create a personal feeling and connection.

10. Be a mentor: You’re not the only one using social media to network and meet people. So are others. And sometimes, you’re the person they’re trying to meet and the person they’re learning from. Be resourceful.

Feedback
Was this info useful to you? Please reply to this post with feedback.

Want gain exposure and improve your writing skills?
Write for us. Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

Contact Us
Call: 888-371-4718 | Email: info@applesandorangespr.com | Web: www.applesandorangespr.com

We are Social. Join the community.
Like us on Facebook | Friend Us | Follow Us on Twitter | Pin Us on Pinterest | WordPress | Blogspot

Bookmarks & Resources
StumbleUpon |Delicious

We appreciate your support

Apples & Oranges Public Relations

Want to get the word out? Facebook + WordPress – The Best Way to share content.

Want to get the word out? Facebook + WordPress - The Best Way to share content.

Facebook announced new integration for WordPress.org on June 12th, 2012. This new integration allows Facebook users, social media strategist and bloggers to add blog content to the social network in one click.

The integrations are available via Facebook for WordPress plugin. This allows you and your social media management team to to cross-publish content to WordPress, their own Facebook Timelines and the Facebook Pages for your company.

Don’t worry, this not hard to do at all. As a matter of fact it is very simple since our engineering friends at Facebook are the ones who built the plugin, in collaboration with open source partners.

WordPress + Facebook makes total $cent$ since they both power a large majority of the web.

How does this work? Please click here https://developers.facebook.com/wordpress/

Have a productive day!

XOXO

Apples & Oranges Public Relations

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Facebook+WordPress – The Best way to share content

Facebook+WordPress – The Best way to share content

Facebook announced new integration for WordPress.org on June 12th, 2012. This new integration allows Facebook users, social media strategist and bloggers to add blog content to the social network in one click.

The integrations are available via Facebook for WordPress plugin. This allows you and your social media management team to to cross-publish content to WordPress, their own Facebook Timelines and the Facebook Pages for your company.

Don’t worry, this not hard to do at all.  As a matter of fact it is very simple since our engineering friends at Facebook  are the ones who built the plugin, in collaboration with open source partners.

Here is a blog post introducing the tool.

WordPress + Facebook makes total $cent$ since they both power a large majority of the web.

How does this work? Please click here https://developers.facebook.com/wordpress/

For Free tips on social media, how to get more followers, please follow our blog on wordpress, tumblr or blogger.

Have a productive day!

XOXO

Apples & Oranges Public Relations