According to the Internet world Usage statistics, there are currently over 6,930,055,154 (six billion nine hundred thirty million fifty five hundred thousand one hundred and fifty four) people logging on to the web. Question: are you positioned to benefit from all of this on a daily basis?
What can your business achieve through social media?
1. Create a Visible Brand: Engaging in social media and blogging on a steady basis helps you to achieve constant visibility with your audience. By participating in conversations, sharing daily food for thought, and making yourself and your brand part of their day, you will stay top of mind when someone is looking for your type of service or product.
2. Brand yourself as a resource: All that being visible and sharing content? It’s a waste of time! Why bother doing it? It’s the best way to establish yourself as a resource. You will become the “go-to” person for that topic, product and the voice that people will trust in your industry. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. We trust those we know and those we see others trusting.
3. Easily get speaking gigs: Who do conference organizers, reporters or your local chamber of commerce seek out when looking for speakers or sources? The people in the industry who are both trusted and visible. Thanks to social media, you will have the opportunity to quickly become both.
4. Build a community: By making yourself available, reaching out to customers and sharing information, you strengthen your community and attract new connections and clients.
5. Decrease time to conversion: Do you know what happens when someone from your social media community lands on your site to make a purchase? They do it faster. They need less convincing, less hand-holding and less actual talking to you. Why? Because they already know you. They read your blog, follow you on Twitter, get your deals via Facebook. You’re not a stranger. You’re their friend — someone they trust and feel comfortable doing business with.
6. Highlight your product: Social media offers an additional avenue to show off and talk about your product in a friendly and informal way. You get to highlight what you offer and what makes you awesome within the context of a normal conversation, and not a sales pitch. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.
7. Find new projects & clients: Every week Apples & Oranges Public Relations receives new client referrals and leads as a result of our social media presence. People contact us for services or to partner on something because they like what we’re doing on Twitter or because they read one of our blog posts and it helped them with their business. When you consistently create conversations, you make your brand part of the story…and people notice.
8. Hang with other influencers: They say we are the company we keep, right? Well, social media helps you to increase your own authoritativeness by association.
9. Tell your company’s story: What has social media shown us? That people like to conduct business with companies they know. We like being introduced to the voices behind the logo because it helps us to feel a part of the company and invested in their success. By telling your company’s story and sharing that with users, you create a personal feeling and connection.
10. Be a mentor: You’re not the only one using social media to network and meet people. So are others. And sometimes, you’re the person they’re trying to meet and the person they’re learning from. Be resourceful.
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