60 Twitter tools for PR and marketing pros

You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more.

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Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Here are 60 tools PR and marketing pros should check out:

The most popular tools

Here are 60 tools PR and marketing pros should check out:

The most popular tools

1. Bit.ly

Bit.ly shortens links, but perhaps more importantly, it also tracks link clicks.

2. Tweetdeck

Tweetdeck allows you to create multiple streams that can be based on your feed, keywords or searches. You can also easily tweet, retweet and respond through the app or desktop version.

3. Hootsuite

Though it has similar features to Tweetdeck, Hootsuite allows you to manage multiple twitter accounts. The free version includes three Twitter accounts, and you can upgrade to the premium version if you need more than that.

If you’re just starting out with Hootsuite, this article will walk you through setting up Twitter accounts.

4. Klout

Klout provides all users with a score from 1-100; the average score is around 40. You can link your Instagram, Facebook, LinkedIn and Google Plus accounts as well. Klout also provides suggestions on users to follow and content to share.

5. Topsy

Whatever your client’s industry–be it organic farming or interior design–Topsy will give you the number of relevant tweets and trends and then list out the most popular tweets. It’s a great resources for finding interesting content and relevant twitter accounts to follow. You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more.

Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Source: http://www.prdaily.com/socialmedia/Articles/18318.aspx