14 Things Public Relations Clients Should Know

Take a deep breath, know you’re not alone.

www.applesandorangespr.com
How to make the front page news instantly

1. PR is a process. You know who hits it big overnight with a story on the “Today” show? Criminals, naughty celebrities, and shark-attack victims. Do you want to be one of them?

2. Want NY Times to cover your story or business? Have your PR person consistently publish news about you, or start blogging consistently. Eventually someone will notice you. But remember this takes time, most likely months or even years. Aim for the independent writers and bloggers first.

3. No, we don’t know every journalist everywhere across the universe—not that it matters. Even journalists who we are friends with will turn down our pitches occasionally.

4. Few things actually warrant a press release …

5. … And a creative PR professional can still brainstorm ways to achieve your goals without one.

6. Stop insisting we call the media. Most of them hate this and specifically request we contact them exclusively via email.

7. PR is not free advertising. PR is not free (or cheap), period.

8. What matters most to you may be totally irrelevant to a journalist. Remember that it’s what they—not you—think is important that matters in the end.

9. Social media is more than Facebook and Twitter.

10. If you insist on running all tweets and posts past your legal department, don’t expect results from your social media strategy.

11. If a journalist says he or she is not interested in a story, they mean it. If they want your story, they will get back to you. Calling to check in, will further annoy the reporter and guarantee you’ll be ignored the next time.

12. Don’t measure your PR results in ad equivalency rates.

13. An ethical PR pro is not a spin doctor. Do not ask us to spin the truth or evade the press.

14. We love you. You’re one of our favorite clients. And we work tirelessly on your behalf.

How to Get More Twitter Followers

So you want to get more Twitter followers?  

You will have to be a follower yourself.

Just like you can’t open a business, and think that the floodgates will open or customers will just show up. Many Tweeters make the mistake of just signing up fortwitter, and thinking everyone will just come and follow them. You must be a follower. Social media marketing isn’t about flying solo. You must participate.

 Get started. Follow 100 people you have interest in, and by end of this week, you will have 20 new twitter followers.

 Need help managing your twitter account? Don’t know what to tweet? Visit our Twitter page to see what we tweet about. Please re-tweet this post to your followers.

Get more Twitter followers

Want To Be Found On The Front Page of Google?

Consumer research shows…that on average, most people who browse the web using search engines like Google, click on the( organic search results) 5 times more than sponsored or paid links on top. Most of the time, they do not even click the links on the right.

So how do you boost your ranking on Google and possibly land on the front page?

  Consistent social media, marketing, and some good PR can very well help you to show up on the search engines.  And…the good news is…PR will not cost you hundreds of dollars per day like advertising.

 So what is the big secret?

 Create news and share it! After all, what brands do you purchase the most? I would guess probably the ones that you read and hear about in the news, trade papers and online on a consistent basis.

 The easiest way to start is with a press release about twice per month, blog, an e-zine or weekly newsletter depending on your product.

So here are few ways to get started right now

  • Make a choice. Choose how you want to share your news, and what you would like to share. Everything is news. The trick is how to make it news-worthy, so that local press and consumers will notice you.
  •  Decide which buzz generating platform or product would comfortably fit your marketing budget.  If you don’t have a marketing budget, get one. This could be just a few hundred dollars per month. Without marketing you will not show up on search engine, which means you will have little or no sales online. If you have an online business, you must make money online.
  •  If you decide to start with a press release, make sure it is news worthy. Your release, blog or e-zine must be written to entertain and provide valuable information to your readers.
  •  Optimize! Write your content using certain phrases and keywords that are often searched by consumers.
  •   Consistency is the key! On a weekly basis create and distribute content.

Note: Please do not expect overnight results. Be realistic. To think otherwise, is like placing an ad in the paper once and expecting overnight success.

 Not sure what to write about?

Everything is news.  A new website, new employee, new client, new address, new phone number, new Facebook page, new twitter account, new blog, an event etc.

 Become a resource of information. This will build trust, which leads to an increase in your clients and profits.

 Did you find this helpful? Share it. Not sure how to start? Drop us line. Be sure to include the link to your site and brief info about you and your company.

How to start your own social media campaign.

According to statistics everyone is shopping online. So… are you positioned online, for potential clients to find you and your services?

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Here are 10 things you can do to get started today

  1. Determine which blogs, and social media sites that your clients or customers use. This will take a bit of research on your part, so get ready to spend some time googling. Once you have completed this task, you can now choose which platforms will work best.
  2. Make a list of which blogs and bookmarks that you will use to start your campaign.
  3. Create your social media accounts. Here is a list of the following platforms that are very easy to use and customize.
  • Start sharing your content on the following blogs: WordPress, Blogger, Tumblr, Typepad and Disqus
  • Share your links and bookmarks with Delicious, Digg and Stumble Upon
  • Want to connect with 90% of online users? Create a Facebook Page, Twitter and LinkedIn accounts.
  • Spread the news with online newsfeeds like Newsvine and Mashable.
  • One of the best ways to cross feed your posts is with RSS Feeds: Go to Gmail and set up your Feedburner account.
  • Create how to videos about your products and services and share them on YouTube and Vimeo. Go Live! on Ustream.
  • Twenty new likes on Facebook, can get you 20 news clients. Go to Facebook, and like about 20 pages that relates to your products and services, be sure to share info on these pages daily.

So there you have it. Depending on how savvy you are with the web and social media you should be ready to start your campaign within 1 – 2 weeks, as the set-up is quite time consuming.

Once you are all set up, you are ready to create your editorial calendar and social media schedule.

Now go! You have work to do.Click here to view a list of social media platforms we use.of our social media accounts

Not sure how to start? Contact us now; we will help you get started quickly.

How to Get Publicity For Your Startup

The Big Media Giants Are Not  Always The Best To Go After!

How to get publicity

Many start-ups and small businesses make the mistake of trying to go after the larger media publications, like The NY Times, Huffington Post

Basically… it’s like trying to finish a race before you even start, or trying to walk without crawling.

  1. First things first. Develop a strategy for getting publicity. How can you get something without planning?
  2. Create your social media strategy and platforms. Start by creating accounts on  Blogger, WordPress and Tumblr. Create Social bookmarks on Stumble Upon and Delicious. Also, link your blogs to your Facebook Page and Twitter.
  3. Create a list of topics you want to write about, and then create an editorial calendar for what you will write about, and when. If you are not good at writing editorial content, consult with a local PR professional on per project basis.
  4. Create your content and tips, that will be useful for your audience or target market.
  5. Become a resource. By doing so, this will present you as an expert in your field:
  6. Post your article where your audience is.
  7. Send out an e-blast to your friends and ask them to share it.
  8. Post your content on your blogs and bookmarks.
  9. Send your article to local media editors who write about your products and services.
  10. Follow-up! Follow-up! Follow-up. Keep writing and publicizing your company.

Note: Do not expect overnight results. Even if no one responds, continue your campaign. Consistency will eventually get you noticed.

Tip: Target the media that is most likely to benefit your business–not necessarily the most prestigious media.

For many product firms the best place to get publicity is going to be in a trade publication; for many local service firms, the best place to get publicity is going to be the smaller local newspapers. Click here for a list of NYC local newspapers.

Get started! If you need help creating an editorial calendar or deciding what to write about, feel free to request a free consultation or a few press release samples.

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