What is an Elevator Speech

What is an Elevator Speech.

The A&O Elevator Pitch

One of my favorite classes in high school was Business & Economics class. My teacher Mr. Fronapple used to talk about the “moving on up” speech, which we all know as the elevator pitch.

  An Elevator speech is  intended to grab the listeners or  investors’ attention in less than 45 – 60 seconds flat.  What can you possibly say in under 60 seconds that will result in a business appointment or make an investors (and potential customers) want to listen to what you have to say.  

What is an “Elevator Pitch“?

An “Elevator Pitch” is a concise, strategically planned, and well-prepared  description about your company or services that should be easily understood within the amount of time that it would take to ride an elevator up or down. Even the friend you consider to be not so smart should get it or understand your pitch.

What your “Elevator Pitch” must contain:

  1. An “attention grabber/hook” 
    Begin your pitch by getting the listeners attention. Give them a reason to listen to you. Begin with something you have in common, a question, or statement that make them want to listen to you. 
  2. About 140- 200 words
    Keep your pitch between 45 – 60 seconds.
  3. Excitement
    If an Investor is to listen to your pitch, they must clearly see how excited you are about your business or new venture.

Ask for what you want. make a request.
Now that you have survived your pitch, you must ask for what you want. Would like to get an appointment?  Do you want to get their business card to continue the conversation, would you like them to refer you?

Hope this helps.

Have questions about how to craft your speech? Follow this blog.

Next Post: Six questions your “Elevator Pitch” must answer

 Finally, thanks for utilizing this free information.  This wills certainly contribute to the success of your business overtime. Have additional questions? Please send us an email to info@applesandorangespr.com or call us to request release samples.

 For your convenience, this post is also featured on our Facebook page and in our notes on Facebook.Please share this. You are free to reuse this content, as long as you mention: “this content was sourced from Apples & Oranges Public Relations.”

What time do most successful people wake up in the morning?

What drives you to get out of bed in the AM? Did you know that the time of day you wake up in the morning plays a pivotal role in your success?

Based on a few successful people around the world…your alarm clock should be set for the hours of 4am – 6am.

So what time do you wake up?

Let’s hear from the worlds CEOs, millionaires, billionaires, successful executives as well as the driven and emerging…

1. Apple CEO Tim Cook


Cook is known for getting up and sending out company emails at 4:30 in the morning, according to Gawker’s Ryan Tate. By 5 AM he can be found in the gym. And he works late too, priding himself on being the first in the office and the last out.

2.Hain Celestial Group CEO Irwin Simon


Simon accomplishes more before 9 a.m. than most people do all day. He wakes up 5 a.m., going through emails and calling operations in Europe and Asia. He also prays, walks the dog and exercises before his kids wake up. He arrives at his office in Long Island usually after squeezing in a breakfast meeting in Manhattan as well.

3. New Jersey Nets CEO Brett Yormark

The youngest CEO in the NBA told SellingPower that he gets up at 3:30 in the morning in order to get to the office by 4:30. From there, he works out and sends motivational emails to his team.
He takes it easy on the weekends, arriving at the office by 7 a.m. instead.

4. Brooklyn Industries CEO Lexy Funk

The artistic co-founder of the Brooklyn-based clothing and bag shop told the Huffington Post that her routine starts early: “I usually wake up around 4 a.m.” From there, the dilemma of whether to read and bore herself back to sleep or get on her BlackBerry begins. Once online, she’s answering emails and talking to people from Brooklyn Industries.

5. Avon Products CEO Andrea Jung


Jung wakes up at 5 AM in the morning and goes to the gym before getting to her desk at 8, says Forbes.

Read more: http://www.businessinsider.com/successful-early-risers-2012-1?op=1#ixzz1yAvfe3lq

And soon to be on the list…
6. Apples & Oranges Public Relations + NYFEN CEO Amore Leighton Black


The mompreneur, actress, producer, event planner and PR consultant told Prominence Magazine that her million tasks and workaholic habits, gets her out of bed between 4:00AM and 4:15 AM in the morning. She starts her day by making her to do list and daily schedule, checks and replies to emails, then reads for 30 minutes. By 7:30 am, Amore is ready to work on her scheduled projects. FYI…Amore reads Green Eggs and Ham by DR. Seuss in the morning; it helps with voice and diction.

So what time will you rise and shine in the AM now that you know it makes all the difference.

Leave a comment

Blogging for Non-profits

Blogging for Non-profits.

How to write and distribute your press release within 24 hours.

Your news lives online forever, bringing you more business and publicity over time. Also, you can share with hundreds on line via social media. Press releases should be written, published and distributed nationwide at least 1 – 3 times per month.


Step 1 – Plan and choose the points of your story. (3 – 5 hours)

Make a list of your points. What are points? The what, who, when, why, where of the story to be published within your press release.

For example:

  •     What is the topic of the story?
  •    What makes this story news worthy?
  •     What do you want to communicate? 
  •    What keywords will you use to attract readers and increase SEO results?
  •   What current issues, holidays, or news topics does your story tie in to?
  •  Who is your target audience?
  • What is your goal? What do you want to happen as a result of releasing this story?
  •    When is the best time and date to release your story?
  • I  Keep your release between 450 – 700 words.

 Step 2 – Plan the small moments first. (5 – 12 hours)

Write down the topic, the beginning, the middle and the end of the story.

 For Example: this is a current press release/news story about one of our clients.


 The beginning: Tobi Rubinstein Schneier: Mother, Rabbi, Fashion Icon and an International Socialite is set to launch her first reality TV show: The House Of Faith N’ Fashion and her upcoming tell-all-book.

 The Middle: Tobi grew up as the girl from Queens, New York whose creative interpretation of an Orthodox Jewish girl’s wardrobe constantly got her kicked out of her “All Girls Religious Paroquial School.”

 The end: The House Of Faith N’ Fashion debuts during New York Fashion Week on ABC Livewell Network, in September 2012.Visit this link to read the entire release.

Results: The above release mentioned was picked up by numerous outlets including USA Today, Top News Today, Albany Times to name a few, and we received call backs from local newspapers such as NY Post. This news story has received approximately 1,583 reads and 736 people shared this release in the last 10 days.

 Step 3 – Edit & Review (3 – 5 hours)

 Edit, edit and revise. Have your colleagues or business partner read the story and get their opinions.

Step 4 – Distribution & Setup (3 – 5 hours setup, SEO, keyword analysis, adding related photos and media)

 The most important step is to get your release to the masses and in front of your target audience.  On average, distribution costs range from $89 – $500+. For best results, we recommend using a combination of paid and free online press release distribution services.

 Step 5 – Measure results & repeat

After your release is published, check the results from 2 – 30 business days. Repeat the process.  Do not expect the flood gates to open after 1 or 2 releases.  You will see maximum results overtime, by publishing your releases on a consistent schedule.

 Finally, thanks for utilizing this free information. Please open a word document and start to write your release.

  This wills certainly contribute to the success of your business overtime.

 Have additional questions? Please send us an email to info@applesandorangespr.com or call us to request release samples.

 For your convenience, this post is also featured on our Facebook page and in our notes on Facebook.

Please share this. You are free to reuse this content, as long as you mention: “this content was sourced from Apples & Oranges Public Relations.”

How to Get More Twitter Followers

So you want to get more Twitter followers?  

You will have to be a follower yourself.

Just like you can’t open a business, and think that the floodgates will open or customers will just show up. Many Tweeters make the mistake of just signing up fortwitter, and thinking everyone will just come and follow them. You must be a follower. Social media marketing isn’t about flying solo. You must participate.

 Get started. Follow 100 people you have interest in, and by end of this week, you will have 20 new twitter followers.

 Need help managing your twitter account? Don’t know what to tweet? Visit our Twitter page to see what we tweet about. Please re-tweet this post to your followers.

Get more Twitter followers