One of my favorite classes in high school was Business & Economics class. My teacher Mr. Fronapple used to talk about the “moving on up” speech, which we all know as the elevator pitch.
An Elevator speech is intended to grab the listeners or investors’ attention in less than 45 – 60 seconds flat. What can you possibly say in under 60 seconds that will result in a business appointment or make an investors (and potential customers) want to listen to what you have to say.
What is an “Elevator Pitch“?
An “Elevator Pitch” is a concise, strategically planned, and well-prepared description about your company or services that should be easily understood within the amount of time that it would take to ride an elevator up or down. Even the friend you consider to be not so smart should get it or understand your pitch.
What your “Elevator Pitch” must contain:
- An “attention grabber/hook”
Begin your pitch by getting the listeners attention. Give them a reason to listen to you. Begin with something you have in common, a question, or statement that make them want to listen to you.
- About 140- 200 words
Keep your pitch between 45 – 60 seconds.
If an Investor is to listen to your pitch, they must clearly see how excited you are about your business or new venture.
Ask for what you want. make a request.
Now that you have survived your pitch, you must ask for what you want. Would like to get an appointment? Do you want to get their business card to continue the conversation, would you like them to refer you?
Hope this helps.
Have questions about how to craft your speech? Follow this blog.
Next Post: Six questions your “Elevator Pitch” must answer
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