60 Twitter tools for PR and marketing pros

You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more.

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Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Here are 60 tools PR and marketing pros should check out:

The most popular tools

Here are 60 tools PR and marketing pros should check out:

The most popular tools

1. Bit.ly

Bit.ly shortens links, but perhaps more importantly, it also tracks link clicks.

2. Tweetdeck

Tweetdeck allows you to create multiple streams that can be based on your feed, keywords or searches. You can also easily tweet, retweet and respond through the app or desktop version.

3. Hootsuite

Though it has similar features to Tweetdeck, Hootsuite allows you to manage multiple twitter accounts. The free version includes three Twitter accounts, and you can upgrade to the premium version if you need more than that.

If you’re just starting out with Hootsuite, this article will walk you through setting up Twitter accounts.

4. Klout

Klout provides all users with a score from 1-100; the average score is around 40. You can link your Instagram, Facebook, LinkedIn and Google Plus accounts as well. Klout also provides suggestions on users to follow and content to share.

5. Topsy

Whatever your client’s industry–be it organic farming or interior design–Topsy will give you the number of relevant tweets and trends and then list out the most popular tweets. It’s a great resources for finding interesting content and relevant twitter accounts to follow. You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more.

Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Source: http://www.prdaily.com/socialmedia/Articles/18318.aspx

3 Tips for PR Pros

Public Relation professionals are constantly known for their busy schedules, knowledge of current events, and efficiency on social media. What causes these professionals to be so successful? Most professionals in the public relations industry follow these three guidelines.

 

Organize

Planners are a PR pros best friend. Most have more the one; Google calendar, paper calendar, etc. These planners are used for everything; they are filled throughout the days. Lists upon lists are made to keep their “to do” lists in order and successfully completed.

 

Browse

PR pros are CONSTANTLY browsing the internet. Google alerts, Twitter, daily news outlets, etc. are always being utilized. Professionals are browsing for news updates, popular trends, specific mentions, and so much more. Their search is never truly fulfilled. News never sleeps, and unfortunately sometimes neither do they.

 

Effort

Hard work is a must in this industry; this profession is not for everyone. Persistence, hard work, long hours are continuously factors in this occupation. PR pros are persistent to get their message distributed to the public; they work hard to stay ahead of the business, and the work very long hours to complete these goals.

5 Must Reads for the PR Pros

PR savvy individuals are always looking for a great read on the subject. These five books are highly recommended, some by multiple sources. They are all very informative and eye-opening.

  1. Ready to Launch: The PR Couture Guide to Breaking Into Fashion PR: How to Begin a Successful Career in Fashion Public Relations by Crosby Noricks

Crosby Noricks, the founder of leading fashion PR resource PR Couture. This book will help the PR savvy fashion enthusiast begin their career, giving them valuable information on the industry.

  1. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen

As a book on the NYC PR Girls must read list, Likeable Social Media is perfect for completely understanding social media. Dave Kerpen gives great advice and practical information on the topic.

  1. If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone 

Kelly Cutrone is the founder of the fashion public relations, branding, and marketing firm People’s Revolution. She is one of the most powerful women in this competitive industry.  Cutrone has created a guide for making it.

  1. Made to Stick: Why Some Ideas Survive and Others Die” by Chip and Dan Heath

PR Daily named Made to Stick one of thirteen books every PR pro should read. Their formula is easy to achieve, and helps readers create an effective message.

  1. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

This book was on the NYC PR Girls must read list. Blink is a great read, especially if you are about to or just starting your career.

How to Leverage PR for SEO Success

How to Leverage PR for SEO Success

“SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill and boost sales above and beyond any ranking improvements that can be influenced.”

 

Click the link to check out interesting ideas and tactics.

20 THINGS PR IS NOT

This means explaining how our work benefits bottom-line goals. Part of this is showing and telling people what PR is and isn’t.

Here is a quick checklist of what PR is not:

1. The department whose sole purpose is to write and edit press releases.

2. The business function whose only raison d’etre is publicity.

3. A business function that deals with the media and/or bloggers and NOTHING else.

4. A way to get free advertising. NOT

5. Ever guaranteed to generate coverage.

6. Ever 100 percent controllable.

13. The vocation that idiots who could not make it as journalists go into.

15. The only place to house social media.

16. A complex voodoo priesthood that can only be carried out by geniuses with tons of experience.

17. Capable of whitewashing all sins.

18. A profession whose practitioners are all adept at speaking plain English.

19. Necessarily or invariably the adversary of media.

20. A synonym for spin.