HUBSPOT – An Introductory Guide: How to Use Facebook for Business

From time to time we share resources and advice that we find helpful.

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Facebook is the world’s most popular social network, for both businesses and individuals. With over one billion users, your friends and fans are likely already using the platform — and you should be too!

In fact, customers are 51% more likely to make a purchase after ‘liking’ a brand on Facebook. If you want to get started with Facebook, or

 simply brush up on your Facebook marketing skills, read our introductory guide to start preparing yourself for customer conversion.

After reading this 61-page ebook on Facebook, you’ll be able to:

  • Create a personal profile and/or business page
  • Join groups and networks that are interesting to you
  • Promote your page to attract fans and customers
  • Generate leads with marketing best practices
  • Measure your Facebook success

Grab your free copy and start optimizing your Facebook presence for success.

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Apples & Oranges Public Relations

 

Transition Marketing Services

1. Consider Your PR.

PR (Public Relations) is the path to success. Many marketing firms will focus solely on lead generation, gauging their success based on those numbers alone. While lead generation is important, a focus on PR ensures that a business also generates image and brand recognition. As any first year marketing student can tell you, this in itself is a means to generating leads.

PR can take a multitude of forms. One of the most common is the “Press Release” which often takes the form of new product or service announcements. This is a highly budget-minded means of generating strong leads.

“Once, for less than $100, I wrote, printed and distributed a new-product release to 100 trade journals. Within six months, the release had been picked up by 35 magazines and generated 2,500 bingo-card inquiries. -Robert W. Bly (SOURCE)”

Take advantage of press release materials by…

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