60 Twitter tools for PR and marketing pros

You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more.

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Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Here are 60 tools PR and marketing pros should check out:

The most popular tools

Here are 60 tools PR and marketing pros should check out:

The most popular tools

1. Bit.ly

Bit.ly shortens links, but perhaps more importantly, it also tracks link clicks.

2. Tweetdeck

Tweetdeck allows you to create multiple streams that can be based on your feed, keywords or searches. You can also easily tweet, retweet and respond through the app or desktop version.

3. Hootsuite

Though it has similar features to Tweetdeck, Hootsuite allows you to manage multiple twitter accounts. The free version includes three Twitter accounts, and you can upgrade to the premium version if you need more than that.

If you’re just starting out with Hootsuite, this article will walk you through setting up Twitter accounts.

4. Klout

Klout provides all users with a score from 1-100; the average score is around 40. You can link your Instagram, Facebook, LinkedIn and Google Plus accounts as well. Klout also provides suggestions on users to follow and content to share.

5. Topsy

Whatever your client’s industry–be it organic farming or interior design–Topsy will give you the number of relevant tweets and trends and then list out the most popular tweets. It’s a great resources for finding interesting content and relevant twitter accounts to follow. You can get a lot out of Twitter as it is: It’s an excellent network to find experts, read interesting articles and jump into conversations. But sometimes PR and marketing pros want to do more.

Recently, while hunting for Twitter tools, we found many suggestions and recommendations were outdated, and several Twitter-based tools have been bought out or shut down in the last few years. Many of the tools we originally found were poorly designed and difficult to use.

We’ve tested hundreds of Twitter tools and narrowed them down to the best that can help you with almost everything—measurement, finding and creating content, interacting with your audience, building your presence and more.

Source: http://www.prdaily.com/socialmedia/Articles/18318.aspx

Public Relations: What Every Internet Marketers Should Know

As an internet marketer, your purpose is to build, promote, and grow your brands. Internet marketers are constantly taught to focus on social media but we should also be encouraged to try different ways for brand promotion. Don’t focus only on social media and apply creative thinking to find different ways to publicize your brand.

1. Build Relationships with Your Local Journalists and the Media

Know your target market and audience you are trying to reach. In addition, create a list of your targeted media publications and strategically connect with them. You can start by sending an email introducing yourself and explain how you can be a source or contributor.

2. Know Your Influencers

Research your top industry influencers and connect with them. Follow their content religiously, and engage in their online conversations.

3. Mange Your Brand’s Reputation

Monitor all of your online content and online mentions of your brand. Subscribe to Google alerts, add #hashtag keywords to your content. Monitor your media profile on a daily basis.

For daily PR tips, visit http://www.applesandorangespr.com or follow us twitter @applesandorangespr.

3 Tips for PR Pros

Public Relation professionals are constantly known for their busy schedules, knowledge of current events, and efficiency on social media. What causes these professionals to be so successful? Most professionals in the public relations industry follow these three guidelines.

 

Organize

Planners are a PR pros best friend. Most have more the one; Google calendar, paper calendar, etc. These planners are used for everything; they are filled throughout the days. Lists upon lists are made to keep their “to do” lists in order and successfully completed.

 

Browse

PR pros are CONSTANTLY browsing the internet. Google alerts, Twitter, daily news outlets, etc. are always being utilized. Professionals are browsing for news updates, popular trends, specific mentions, and so much more. Their search is never truly fulfilled. News never sleeps, and unfortunately sometimes neither do they.

 

Effort

Hard work is a must in this industry; this profession is not for everyone. Persistence, hard work, long hours are continuously factors in this occupation. PR pros are persistent to get their message distributed to the public; they work hard to stay ahead of the business, and the work very long hours to complete these goals.

5 NYC African American Fashion & Beauty Editors Fashionistas Should To Follow.

        Get in the know. When it comes to all things #fashion and #beauty guess who knows best…

entertainment publicist in nyc

  1. Simone S. Oliver
    The New York Times, Online Fashion Editor

    Twitter: @SimoneSOliver
  2. Shiona Turini
    Cosmopolitan Magazine, Fashion Market Director

    Twitter: @Shionat
  3. Celia Smith
    Essence.com, Fashion Editor

    Twitter: @CeliaStyle
  4. Dana Oliver
    The Huffington Post, Senior Beauty Editor

    Twitter: @HuffPostBeauty

These top 5 fashion and beauty editors should definitely be on your list.

For more on how to get more publicity for your fashion and beauty business, please stop by http://www.applesandorangespr.com.

Thanks for stopping by.

Using PR to Promote Your Company

Using PR to Promote Your Company

This article has 5 informative steps on how to use public relations in your company. 

Take a look at the attached link to learn how you can use public relations.