Want More Exposure For Your Small Business?

Don’t Sell. Write and Share Useful Information about Your Products and Services.

Apples & Oranges Small Business Marketing
Make Your Business A Target for new clients

 1.      Analyze your product or service. Get your facts straight by doing a little research. Assemble your information and data from multiple sources such as; recent marketing reports, eval­uations, surveys, clients, and existing copy. For best results, examine your products and services first-hand from a consumer’s point of view. Define the purpose and nature of the product and enumerate all the benefits that would be of interest to a prospective consumer.

2.  “Position” your product or service. How is it different from, or superior to your
competition? What do you offer that the competition doesn’t? Positioning is critical if you want to develop a successful marketing strategy in a competitive situation.

3.       Assess your audience. Always direct and compose your copy to the needs and tastes of your readers and potential clients. Are they everyday consumers? Upscale young professionals or executives in your field?  Find out by checking the demographics of   mailing lists, online  publications and media outlets in which you will share or post information about your company.

4.       Plan your strategy. Decide how much copy will be necessary to convey the mes­sage. (As a rule of thumb, the length of your copy should vary in direct propor­tion to your company’s investment in the product. But not always. If your product is simple and its virtues self-evident, you don’t have much explaining to do. Other points worth considering: Do you want to develop a focal point or a running theme? Do you want to present a line of related products? Be sure to coordinate your plans with staff, designers, illustrators etc., so that you’re both working with the same concept in mind.

5.       Review & Track Results. Most importantly, an easy to implement tracking strategy is critical. Review your articles, blog posts, copy, content and news releases that generated more responses. Keep track of sales, inquires, new mailing list sign-ups, Facebook likes and Twitter followers generated from your efforts. Whatever is working…do more of it. Only publish content that will be effective and useful to your readers.

Tip: Time is money. Save time by finding new ways to automate your systems and strategy. This will free up more time to help you improve your products and services, implement new ideas, as well as generate strategies to attract new clients.

Golden rule to follow: Ask yourself…if I were reading this post, would I find this useful to my small business? Don’t forget that what you write and publish is a representation of your company and your skills. If writing is not one of your strong points, consider hiring a professional on a part-time basis to take on this time consuming and tedious task for you.  Consistency is the key to generate results overtime.


Was this info useful to you?  Please reply to this post with feedback. We want to hear from you.

Want gain exposure and improve your writing skills? Apply to write for us.  Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

 Contact Us:  888-371-4718 | Email: info@applesandorangespr.com | Web: www.applesandorangespr.com

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 Apples & Oranges PR


How to start your own social media campaign.

According to statistics everyone is shopping online. So… are you positioned online, for potential clients to find you and your services?


Here are 10 things you can do to get started today

  1. Determine which blogs, and social media sites that your clients or customers use. This will take a bit of research on your part, so get ready to spend some time googling. Once you have completed this task, you can now choose which platforms will work best.
  2. Make a list of which blogs and bookmarks that you will use to start your campaign.
  3. Create your social media accounts. Here is a list of the following platforms that are very easy to use and customize.
  • Start sharing your content on the following blogs: WordPress, Blogger, Tumblr, and Typepad.
  • Share your links and bookmarks with Delicious, Digg and Stumble Upon
  • Want to connect with 90% of online users? Create a Facebook Page, Twitter and LinkedIn accounts.
  • Spread the news with online newsfeeds like Newsvine and Mashable.
  • One of the best ways to cross feed your posts is with RSS Feeds: Go to Gmail and set up your Feedburner account.
  • Create how to videos about your products and services and share them on YouTube and Vimeo. Go Live! on Ustream.
  • Twenty new likes on Facebook, can get you 20 news clients. Go to Facebook, and like about 20 pages that relates to your products and services, be sure to share info on these pages daily.

So there you have it. Depending on how savvy you are with the web and social media you should be ready to start your campaign within 1 – 2 weeks, as the set-up is quite time consuming.

Once you are all set up, you are ready to create your editorial calendar and social media schedule.

Now go! You have work to do.Click here to view a list of social media platforms we use.of our social media accounts

Not sure how to start? Contact us now; we will help you get started quickly.

Apples & Oranges Public Relations wish you a happy 4th of July.

We are in business because of you. Thanks for being a friend, a client and a supporter of Apples & Oranges Public Relations. We love working with you through all the challenges and great moments as well.

Apples & Oranges Public Relations
Wishing you a safe and fun holiday.

Be safe!

Tips and Guidelines to Create a Great Slogan

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied.






2. Make It  Memorable. Some of the best taglines or slogans are still being used today.

3. What’s So Good About It. Reveal your purpose, mission and benefits of the service by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.

4. Stand Out. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.

5. KISS IT – Keep it simple st###d. Use proven words and short keywords. One word is usually not enough.

Need help creating your slogan or  company name? Send us an email to info@applesandoandorangespr.com

for more great tips, and lots of stuff to help build your business, please follow Apples & Oranges Public Relations on Tumblr, Blogspot, WordPress, Twitter, Stumbleupon, Digg or Facebook

Feel free to share this info.