Five Ways to Promote Blog Content

Maintaining a blog can be hard work. Preparing a post is hard enough, but once it’s published, how do you get it out there? Here are the five best ways to promote blog content.


1. Social Media

The more you post your content to social media, the more it will be seen. Post each article you write on Facebook at least once. Tweet it multiple times. According to this article from Buffer, the best times to share on Twitter are weekdays during work hours. Also, include one “pinnable” picture per post. That is, something you can upload to Pinterest that will catch a pinner’s eye and take them to your site.

2. Send out a Newsletter

Sending your posts straight to your reader’s mailbox is a great way to gain exposure. Using a service such as Mail Chimp is a great way to send out a clean and aesthetically pleasing newsletter.

3. Networking

Another great way to promote your content is pure networking. Visit other blogs, tweet at them, and engage with readers. Sparking a conversation with a fellow blogger or business will lead to the opportunity to share your blog and content.

4. Submit Your Articles

There are plenty of places that you can submit your articles to gain exposure. Depending on the nature of your content, you can submit to StumbleUponThought CatalogBuzzfeed, and more. Most are as easy as a simple form to fill out, and can gain you maximum exposure.

5. Join Communities

Joining blogger communities or networks can give you a place where you can get tons of support for your blog. There are many local communities, age-based communities, and more. There are always people within these communities excited to read new content.

What’s your favorite way to promote content? Let us know!

Top 10 Reasons to Start a Blog

Blogging is becoming more and more popular everyday. Should you join the blogosphere? Take a look at this list to help you make your decision about blogging.

1. To Express Your Thoughts and Opinions

You have something to say, and blogs provide a place to say it and be heard.

2. To Market or Promote Something

Blogging is a great way to help market or promote yourself or your business, product or service.

3. To Help People

Many blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose.

4. To Establish Yourself as an Expert

Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.

5. To Connect with People Like You

Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.

6. To Make a Difference

Many blogs are issue-based meaning the blogger is trying to provide information to sway people’s thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.

7. To Stay Active or Knowledgeable in a Field or Topic

Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it’s a perfect way to help a blogger stay abreast of the events in a specific field or topic.

8. To Stay Connected with Friends and Family

The world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.

9. To Make Money

It’s important to point out that most bloggers don’t make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money through advertising and other income-generating activities on your blog.

10. To Have Fun and Be Creative

Many people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog’s topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet.



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