What is the most expensive kind of PR there is?

Every year thousands of business lose an average of $5000 per month in revenue.

The most expensive PR...is "no PR."

Reason why? These companies are not positioned in front for their target audiences on a daily basis.
How can you market to the public, if you are are not related or connecting with the public effectively?

So..” No PR” is definitely expensive.


Here are 5 things you can do today to start getting more business

1) Start a daily checklist of 5 tasks you will do daily, to increase your client database.

2) Connect with one new person each day within your industry to expand your network.

3) Review your marketing material. Are your media kits, press kits etc., effective?

4) Social Media: Link your twitter, facebook, blogs and social feeds for content distribution.

5) Create a publicity schedule of how you will generate publicity on a daily basis.

Don’t forget to measure and tract your progress daily.

Here are some extra tips on “how to start a pr campaign.”

Topics for Press Releases – Find Your Inspiration


Remember, news is just this – timely, interesting, unique, useful or informative content. You created your organization for a reason. People work with you and buy from you for a reason. Those reasons are your news. And news appeals to everyone. Write those stories up and get them out there. You’ll be surprised who’s listening. Here are some great topics that you should be writing about in your press releases.


  • New website or significant upgrade to existing website
  • Creation of a new company or spin-off
  • Milestone accomplishments
  • Company anniversary (eg. 50 years in business)
  • New office opening or relocation
  • Company Name Change
  • Strategic partnerships and alliances
  • New executives and other personnel changes
  • Transfer in ownership
  • Company reorganization
  • Holiday-related sales
  • Major steps towards “going green”
  • Stock offerings
  • Financial and earnings updates
  • Securing business funding or credit – including venture capital or angel investments