How to Build a Luxury Brand

Brand Magazine’s round table explains what makes luxury brands attractive and ever lasting from the competition. This video will help you on how to build a worthy brand that will intrigue consumers.Erich Joachimsthaler, CEO and Founder of branding firm Vivaldi Partners discusses the challenges and opportunities in luxury branding:

After watching this video provided by Brand magazine, download the complete Branding Roundtable (a free eBook) to get all the roundtable participants’ answers to key questions, including:

  • Which consumers are really driving the luxury sector?
  • What are the categories that most define luxury today?
  • Does the segmenting of the market into Ultra premium, premium and “regular” luxury, etcetera create problems?
  • What are the most important differentiators for luxury brands?
  • What does achieving and executing against a global perspective look like?
  • Innovation is fairly well an obsession in most categories – what role does it play in luxury?
  • Considering the minimal impact of e-commerce on luxury sales, what is the role of digital?
  • Is there any potential for backlash against luxury brands, given rising concerns about income inequality and the next generation’s reported demand for greater purpose and meaning?
  • What is an example of a particularly forward-thinking initiative in luxury branding?

The 10 Most Richest Fashion Brands in the World

10. Levi Strauss & Co.

Worth: $4.67 billion

$4.67 billion – This jean label was invented by Jacob Davis and Levi Strauss in the 1870s. Now in 2015, jeans are still of one of the most popular clothing garments ever and the company is still going strong.

9. Coach, Inc 

Worth: $4.76 billion
Worth: $4.76 billion

$4.76 billion – Founded in 1941, which is signified in their horse and buggy logo. Coach is known for their sophistication and elegance.

8. Phillips-Van Heusen Corp

Worth: $6.04 billion
Worth: $6.04 billion

$6.04 billion – This company produces their own clothing but they are known for owning the brands Tommy Hilfiger and Calvin Klein. Tommy Hilfiger bought this company for $3 billion than Calvin Klein was bought in 2002. This company provides neckties for DKNY and Ted Baker.

7. Estèe Lauder

Worth: $9.71 billion

$9.71 billion – Founded in 1946, this company has grew to become so big over time to own cosmetic lines like Bobbi Brown, Clinique, M.A.C and Jo Malone.

6. Richemont

Worth: $11.83 billion

$11.83 billion – Since the late 80’s this company has sold watches, jewelry, clothing and leather goods. Their successful subsidiaries are Cartier and Chloe.

5. Christian Dior

Worth: $11.91 billion
Worth: $11.91 billion

$11.91 billion – Christian Dior house was founded in 1946. They produce a variety of successful perfumes and cosmetics.

4. The Gap

Worth: $15.65 billion

$15.65 billion – Founded in 1969 by Donald Fisher and Doris F. Fisher, the GAP is still one of the most recognized brands ever. This company owns successful franchises like Banana Republic and Old Navy.

3. Kering

Worth: $15.65 billion
Worth: $15.65 billion

$15.65 billion – Founded in 1963, this fashion label has grown to own brands like Alexander McQueen, Balenciaga, Gucci and Stella McCartney. It also has a ‘Sport and Lifestyle’ division which includes Puma, Cobra Golf and Volcom.

2. H&M

Worth: $18.82 billion

$18.82 billion – This Swedish company was founded in 1947. The initials ‘H&M’ come from the word ‘Hennes’ (meaning ‘for her’ in Swedish) and Mauritz (the first name of the retailer who introduced a men’s range to the company in 1968).

1. LVMH Moët Hennessy – Louis Vuitton S.A

Worth: $37.14 billion
Worth: $37.14 billion

$37.14 billion – Created by the merger of Louis Vuitton and Moët Hennessy in 1987, their products range from clothing, jewelry, perfume, luggage to fancy wines. Its most famous subsidiary brand is Louis Vuitton and their famous bags

10 of the Most Expensive Dishes in the World

10. The Douche Burger: The Frankenstein of Burgers

Price: $666

Beyond it’s interesting name, this burger filled every stomach that has ever eaten it. Created by the 666 Burger food truck in New York City, they wanted to create a burger that mesmerized every truck passer. The creator told Bloomberg, “[It’s a] foie gras-stuffed Kobe patty covered in Gruyere cheese that’s been melted with champagne steam and topped with lobster, truffles, caviar, and a BBQ sauce made with Kopi Luwak coffee beans that have been pooped out by some sort of animal called the Asian palm civet. The whole thing is then served in a gold-leaf wrapper.”

9. Zillion Dollar Lobster Frittata: The Best Omelet Under the Sea

Price: $1,000

Sold in New York, New York at the Le Parker Meridien on uptown’s 56th street, this dish it is made with six eggs, 10 ounces of exclusive sefruga caviar (it costs the restaurant $65 per ounce), an entire lobster, cream and chives. A smaller dish is sold for $100.

8. Sushi del Oriente: The Golden Sushi 

Price: $1,980

Introduced in Milan in 2010, this sushi roll includes wild saffron, foie gras (a delicacy banned in many nations) and sea cucumber. Topped with 12 Palawan pearls, four 0.2 karat diamonds and wrapped in gold leaf. However, this sushi is usually bought as a gift and not a delicacy.

7. Pizza Royale 007: The James Bond of Pizza

Price: $4,200

This 12-inch pizza is topped with lobster marinated in cognac, sun-blush tomato sauce, scottish smoked salmon, caviar soaked in champagne, prosciutto, venison medallions, vintage balsamic vinegar and sprinkled with 24-carat gold flakes that are edible.

6. AnQi Pho Soup: A Fancy Soup

Price: $5,000

Served at the Santa Monica’s Tiato restaurant, is made out of Wagyu beef, noodles from a rare blue lobster meat, foie gras broth, and white Alba truffles, the restaurant needs a 7-day lead time just to prepare.

5. “Pink Bite” Burger: Pink for Breast Cancer

Price: $7,000

Cooked by the Pink Caravan at Galleries Lafayette in Dubai Mall, this burger was auctioned off for a good cause and is not even loaded with major ingredients like the other food.

4. Fortress Stilt Fisherman Indulgence: A Dessert for the Spa

145 JUTA
Price: $14,500

DUO restaurant at the Fortress Resort & Spa in Sri Lanka serves this dish adorned with an 80 karat Aquamarine stone, this gold leaf Italian cassata, with mango and pomegranate compote and Irish cream infused fruit, is topped with Dom Perignon champagne sabayon. To finish, a handmade chocolate carving in the shape of a stilt fisherman holding onto his stilts stands next to it.

3. The Frrrozen Haute Chocolate Ice Cream: The Quater Million Dollar Worth Frozen Dessert

Price: $25,000

Serendipity 3 and luxury jeweler Euphoria New York worked together to create this dessert. Made with 28 cocoas, which 14 of those are the world’s most expensive and exotic. The ice cream is infused with 5 grams of 23-karat gold and dished up in a goblet lined with edible gold. Around the goblet is an 18-karat gold bracelet decorated with 1-carat white diamonds. This masterpiece is topped with gold covered whipped cream and a La Madeline au Truffle from Knipschildt Chocolatier ($2,600 a pound). To eat the ice cream, a gold spoon which is decorated with white and chocolate-colored diamonds (that took three months to design) is presented.

2. Pudding: The Ultimate Chocolate Custard

Price: $34,531

Chef Marc Guibert’s in Lindeth Howe Country House Hotel designed this after a Faberge egg. This pudding is adorned in a gold leaf, champagne, caviar and a 2 karat diamond. It’s laced with edible gold, and layered with champagne jelly.

1. Strawberries Arnaud: Strawberries with a Diamond
$3. 95 Million

In New Orleans, Katy Casbarian partnered with MS Rau antiques to create a wedding dessert proposal package. The dessert is made up of strawberries served in a marinade of spices, citrus, red wine and port with vanilla ice cream. However, those strawberries aren’t what jacked up the price; a 7.09 karat pink diamond is provided.

Supermodel Karlie Kloss Wows with her Beautiful Sister the Red Carpet.

New York, New York – Karlie Kloss brought her sister, Kimberly to the Paper Towns premiere on Tuesday. Kloss wore a classy a white and cream dress by Calvin Klein while her sister wore a sexy white dress.

Cream of the crop! Karlie Kloss captivated in a tan mini dress at the premiere of Paper Towns in New York City on Tuesday
Karlie Kloss
White hot! Kloss' sister Kimberly differed from her sibling in a chic and pristine dress
Kimberly Kloss

Karlie than took a photo of the movie’s stars Cara Delevingne, and Nat Wolff. And the book’s author, John Green.

Selfie time! The model held out her phone as she took a photo beside her sister, John Green, Cara Delevingne, and Nat Wolff
Karlie besides her sister, John Green, Cara Delevingne, and Nat Wolff

Here is the video trailer of her new youtube channel, Klossy.

Award-Winning Actress Stuns at the Red Carpet Premiere of Dark Places

Los Angeles, California – On Tuesday, Hollywood’s in-demand actresses was spotted at the Dark Places red carpet. Charlize Theron wore a flirty pink and yellow mini dress by Dior. She plays Libby Day in the movie, who witnessed the murder of her family at a young age. When she gets older she is confronted by a secret society that works to solve gruesome crimes like the one she witnessed.

Putting in the leg work! The 39-year-old stunner stepped onto the red carpet
Charlize Theron
Putting in the leg work! The 39-year-old stunner stepped onto the red carpet
Charlize Theron

Christina Hendricks looked classy in a black blazer with matching pants.

Mommy dearest: Christina Hendricks plays Theron's mother in the movie
Christina Hendricks
Mommy dearest: Christina Hendricks plays Theron's mother in the movie
Christina Hendricks

Hollywood legend Sophia Loren was on the carpet looking happy to be there.

Happy to be here! Legend Sophia Loren attended the premiere
Sophia Loren

Hollywood rising stars Addy Miller and Natalie Precht looked fabulous!

Monochrome: Addy Miller wore a stripy dress to the event
Addy Miller
Classic look: Natalie Precht wore an elegant lace frock
Natalie Precht

Here is a trailer to the movie: