How to write and distribute your press release within 24 hours.

Your news lives online forever, bringing you more business and publicity over time. Also, you can share with hundreds on line via social media. Press releases should be written, published and distributed nationwide at least 1 – 3 times per month.


Step 1 – Plan and choose the points of your story. (3 – 5 hours)

Make a list of your points. What are points? The what, who, when, why, where of the story to be published within your press release.

For example:

  •     What is the topic of the story?
  •    What makes this story news worthy?
  •     What do you want to communicate? 
  •    What keywords will you use to attract readers and increase SEO results?
  •   What current issues, holidays, or news topics does your story tie in to?
  •  Who is your target audience?
  • What is your goal? What do you want to happen as a result of releasing this story?
  •    When is the best time and date to release your story?
  • I  Keep your release between 450 – 700 words.

 Step 2 – Plan the small moments first. (5 – 12 hours)

Write down the topic, the beginning, the middle and the end of the story.

 For Example: this is a current press release/news story about one of our clients.


 The beginning: Tobi Rubinstein Schneier: Mother, Rabbi, Fashion Icon and an International Socialite is set to launch her first reality TV show: The House Of Faith N’ Fashion and her upcoming tell-all-book.

 The Middle: Tobi grew up as the girl from Queens, New York whose creative interpretation of an Orthodox Jewish girl’s wardrobe constantly got her kicked out of her “All Girls Religious Paroquial School.”

 The end: The House Of Faith N’ Fashion debuts during New York Fashion Week on ABC Livewell Network, in September 2012.Visit this link to read the entire release.

Results: The above release mentioned was picked up by numerous outlets including USA Today, Top News Today, Albany Times to name a few, and we received call backs from local newspapers such as NY Post. This news story has received approximately 1,583 reads and 736 people shared this release in the last 10 days.

 Step 3 – Edit & Review (3 – 5 hours)

 Edit, edit and revise. Have your colleagues or business partner read the story and get their opinions.

Step 4 – Distribution & Setup (3 – 5 hours setup, SEO, keyword analysis, adding related photos and media)

 The most important step is to get your release to the masses and in front of your target audience.  On average, distribution costs range from $89 – $500+. For best results, we recommend using a combination of paid and free online press release distribution services.

 Step 5 – Measure results & repeat

After your release is published, check the results from 2 – 30 business days. Repeat the process.  Do not expect the flood gates to open after 1 or 2 releases.  You will see maximum results overtime, by publishing your releases on a consistent schedule.

 Finally, thanks for utilizing this free information. Please open a word document and start to write your release.

  This wills certainly contribute to the success of your business overtime.

 Have additional questions? Please send us an email to or call us to request release samples.

 For your convenience, this post is also featured on our Facebook page and in our notes on Facebook.

Please share this. You are free to reuse this content, as long as you mention: “this content was sourced from Apples & Oranges Public Relations.”


Thinking of starting your blog? It’s great for business. Apply these 10 easy tips to get started today.


1. Name your blog so it reflects what you’ll be talking about as it relates directly to your business. Keep your blog on focus with themes.

2. Find a provider that offers all the technical elements you need to create an effective blog. WordPress, Tumblr and Blogger are very easy to use. Keep It simple.

3. Keep the same look and feel as your other marketing products—both online and offline.

4. Keep the tone casual. Be authentic, natural, honest, and informal, but maintain professionalism.

5. Enhance your blog with other media such as photos, audio, and video. Say what you think about industry information; personalize your posts with your own views.

6. Take a stand. Offer valuable information with news, trends, tips, insights, or analysis.

7. Be brief. Blog posts are small, but frequent snippets of information.

8. Commit to consistency. Plan on blogging at least two to three times a week.

9. Be a connector. Link to various online resources for background information on a topic.

10. SHARE. Expand your community with blogrolls. Inspire interactivity with reader comments and by posting on other blogs. Distribute your blog using RSS feeds for maximum exposure.

Was this info useful to you? Please reply to this post with feedback. We want to hear from you.

Want to gain exposure and improve your writing skills?

Write for us. Please send (2) writing samples, links to your work, BIO and/or CV to

Contact Us
Call: 888-371-4718 | Email: |

We are Social. Join the community.
Like us on Facebook | Friend Us | Follow Us on Twitter | Pin Us on Pinterest | WordPress | Blogspot

Bookmarks & Resources
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 We appreciate your support

Apples & Oranges PR


So you want to start blogging but you are not sure how to start, what topics to cover or even where to begin. Follow these (3) simple steps to start blogging today.

  1. Choose a topic, subject or product that you are passionate about. If you writing about your small business, start by sharing the benefits of your product.
  2. Consider your audience. Who are they? What info are they looking for? How can you be a resource?
  3. Decide how often you will share info on your blog. Sharing and posting 1 – 2 times per week is recommended for new and first time bloggers. Most importantly…be consistent. If you cannot take on the task, consider hiring a professional part time.


[Blog Title] – This is your “attention grabber.” Make it precise, short and sweet This is also the most important part of your blog. Your title is what will draw readers to your blog.

[Subtitle] – This is where you sum up what your blog is about. Keep it under 1.5 to 2 lines.

[PHOTO] – A photo says a thousand words. Always add a photo that relates to your story or post.

[Body] – This is where you share your expertise, points, tips, advice and details of your post that will be useful to your readers.

Blog Post Ends

[Contact Info] – After you have written your blog post, include contact info below, social media links and  website info so that your readers can get in touch with you.

Was this info useful to you?  Please reply to this post with feedback. We want to hear from you.

Want gain exposure and improve your writing skills?

To write for us, please send (2) writing samples, links to your work, BIO and/or CV to

Contact Us

Call: 888-371-4718 | Email: | Web:

We are Social. Join the community.

Like us on Facebook | Friend Us | Follow Us on Twitter | Pin Us on Pinterest | WordPress | Tumblr | Blogspot

Bookmarks & Resources

StumbleUpon | Digg

We appreciate your support.

 Apples & Oranges PR