Your news lives online forever, bringing you more business and publicity over time. Also, you can share with hundreds on line via social media. Press releases should be written, published and distributed nationwide at least 1 – 3 times per month.
Make a list of your points. What are points? The what, who, when, why, where of the story to be published within your press release.
- What is the topic of the story?
- What makes this story news worthy?
- What do you want to communicate?
- What keywords will you use to attract readers and increase SEO results?
- What current issues, holidays, or news topics does your story tie in to?
- Who is your target audience?
- What is your goal? What do you want to happen as a result of releasing this story?
- When is the best time and date to release your story?
- I Keep your release between 450 – 700 words.
Step 2 – Plan the small moments first. (5 – 12 hours)
Write down the topic, the beginning, the middle and the end of the story.
The Topic: BREAKING NEWS: THE FIRST FEMALE RABBI TOBI RUBINSTEIN SCHNEIER, ANNOUNCES HER NEW REALITY TV SHOW AND UPCOMING TELL ALL BOOK.
The beginning: Tobi Rubinstein Schneier: Mother, Rabbi, Fashion Icon and an International Socialite is set to launch her first reality TV show: The House Of Faith N’ Fashion and her upcoming tell-all-book.
The Middle: Tobi grew up as the girl from Queens, New York whose creative interpretation of an Orthodox Jewish girl’s wardrobe constantly got her kicked out of her “All Girls Religious Paroquial School.”
Results: The above release mentioned was picked up by numerous outlets including USA Today, Top News Today, Albany Times to name a few, and we received call backs from local newspapers such as NY Post. This news story has received approximately 1,583 reads and 736 people shared this release in the last 10 days.
Step 3 – Edit & Review (3 – 5 hours)
Edit, edit and revise. Have your colleagues or business partner read the story and get their opinions.
Step 4 – Distribution & Setup (3 – 5 hours setup, SEO, keyword analysis, adding related photos and media)
The most important step is to get your release to the masses and in front of your target audience. On average, distribution costs range from $89 – $500+. For best results, we recommend using a combination of paid and free online press release distribution services.
Step 5 – Measure results & repeat
After your release is published, check the results from 2 – 30 business days. Repeat the process. Do not expect the flood gates to open after 1 or 2 releases. You will see maximum results overtime, by publishing your releases on a consistent schedule.
Finally, thanks for utilizing this free information. Please open a word document and start to write your release.
This wills certainly contribute to the success of your business overtime.
Have additional questions? Please send us an email to firstname.lastname@example.org or call us to request release samples.
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