Die Koelner Bierhalle (the Kbh) Launches New Website For New York Beer Lovers

The New and Completely Re-designed Website Offers a User-Friendly and Interactive Experience, with Brew Rich Content for Those Who Enjoy Good German Beers.

PRLog (Press Release) – Jan. 8, 2014 – NEW YORK — Die Koelner Bier Halle (The KBH), which holds the distinction of Park Slope Brooklyn’s first authentic German Bierhalle, announced today the launch of its newly revamped website. The new www.thekbh.com re-designed to communicate the good brew experience of the KBH, is also a part of the bierhalle’s ongoing efforts to enhance its brand and add flair to its online presence.

The new website boasts a modern colorful design, rich content, improved usability and navigation, a new promo and contest page, and new sections for beer lovers to view happy hour specials, up-to-date KBH news and upcoming events. In addition, the website displays enhanced menu features and bold images of menu items from its selection of authentic German dishes, rich deserts and its extensive list of German imports; which includes the best of lagers, HEFEWEIZEN, KÖLSCH, PILSNERS and ALES. Other new sections on the website include a video and

photo gallery, and the new interactive “KBH Brew” blog where beer lovers can engage in conversation about all things beer, and leave comments or feedback.

“The new website is a reflection of the KBH bierhalle’s image; so we decided to go with a totally fresh look to reflect the direction in which we are going,” – says Andre Jordan, one of KBH owners.

KBH fans can also see the latest promotional activities come to life with the introduction of a promotions page. This new page features limited-time-only menu and brew items, advanced updates about beer tastings and parings, contests, announcements and giveaways, with detailed descriptions and bold graphics. New Yorkers who enjoy good German beer are encouraged to join the KBH mailing list, and to check the new website for frequent blog updates featuring articles like “Ten Things You Did Not Know About Beer” and more.

“A heluva good bier garten.” – Urban Daddy

ABOUT DIE KOELNER BIERHALLE (THE KBH)
Since its launch in 2012, The KBH has brought hundreds of New York City beer lovers together for authentic German cuisine and the best selections of imported beer in a low key communal setting. Local New Yorkers often refer to the KBH as “the” place for the “best burger and lager beer” in Brooklyn; and visiting German natives refer to the KBH as one of the best bierhalles outside of Germany. The Bavarian traditions, passion for life and hospitality is definitely present in the KBH experience. The KBH has been mentioned in many publications including: The NY Times, Time Out New York, and New York Magazine. To learn more about the KBH and its upcoming 2^nd anniversary event in August of 2014, please visit http://www.thekbh.com today.

For press & media inquiries please contact Apples & Oranges Public Relations.

Contact
Apples & Oranges Public Relations
8883714718
info@applesandorangespr.com

 

FOR IMMEDIATE RELEASE: HOLIDAY BENEFIT for SANDY RELIEF

Hope For Them Foundation Partners with New York Cares to Host Holiday Fundraiser, In Efforts to Rebuild The Lives of Those Affected by Hurricane Sandy.

HOLIDAY BENEFIT for SANDY RELIEF

 New York, NY (December 10, 2012) – In response to the devastating aftermath of Hurricane Sandy, Hope For Them Foundation (HFTF) is mobilizing its circle of friends from the arts, finance, music and fashion industries to raise funds for those impacted by the storm. The charity benefit event will be held on Tuesday, December 18th, 2012 at approximately 7:00 – 11:00PM; at Pepela, located at 104 East 30th Street & Park Avenue South. The benefit will be generously hosted by Erica Ferrari of CBS Money Watch and Tony Award winning actress Tamara Tunie. There will be live musical performances by Grammy-nominated singer Maiysha and “The Lion King’s” Rodrick Covington.

Hurricane Sandy left a large part of New York City (Staten Island, Queens & The Rockaways), in a state of complete devastation. FEMA received Over 230,000 requests for assistance, over 100 homes and businesses were destroyed by fire, while others had the misfortune of losing their lives and loved-ones.  Mayor Bloomberg announced that the storm caused $19 billion in losses in New York City alone.

“These are our friends, neighbors and fellow New Yorkers,” says Mike Jean, founder of Hope For Them Foundation. As a Haitian and New Yorker, Mr. Jean is very familiar with disaster and devastation. He was instrumental in the relief efforts of Hurricane Katrina, the 2010 Haiti earthquake, and actively raises millions of dollars in partnership with other organizations, to help the impoverished and those touched by natural disasters.

The Holiday Benefit for Sandy Relief will feature guest of honor, humanitarian & crusader Sam Childers who has dedicated his life to saving and protecting the lives of children throughout the continent of Africa. Also In attendance: Elizabeth De Kergolay, Lily Aldridge, Tonya Lee, John Bartlett, Patrick McMullan, Keith Boykin, Larry Mack, Bonnie Young, Susan Fales Hill, Michael Fredo, Diandra Douglas and more. A live auction and exhibit will feature autographed Michael Jackson items and paintings by celebrated artists William Quigley and Jean-Baptiste Frantz. Cocktails and hors’dourves courtesy of Pepela. In addition to the benefit, this will also be the NY launch of the chic and decadent Pepela. A percentage of proceeds will go to New York Cares and Hope For Them Foundation.

For RSVP, sponsorships, donations and press inquiries:  contact Meredith at meredith.hopeforthem@gmail.com  or 201-233-2823. Deadline for online tickets purchasing/ RSVP is 12/18/2012 at 12PM EST.

SINGLE TICKET $200+ | BENEFACTOR $3500

About New York Cares:

Since Hurricane Sandy hit the region, New York Cares a 501(c)(3) nonprofit organization; have remained at the forefront of volunteer recovery efforts in New York City. The volunteers of NY Cares and its founders share the vision that we all have a role to play in making our city a better place. To learn more about NY Cares, visit www.nycares.org.

About Hope For Them Foundation:

Hope for Them Foundation is a not-for-profit organization established with the sole purpose to serve as a reliable and efficient non-governmental participant, in contributing to the survival of the impoverished and those whose lives have been touched by natural disasters. To learn more about Hope For Them Foundation, visit http://www.hopeforthemfoundation.org

Media inquiries, please contact Amore at Apples & Oranges Public Relations, by sending an email to info@applesandorangespr.com or by calling 888-371-4718.

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Press Release Distribution: How to Choose a Newswire Service

The news release has been edited, proofread and approved…now it’s time to issue the release “over the wire.” What wire service should you use? How much will it cost? Who receives the press release? Understanding what you need and what your options are will enable you to make the best choice.

Options

The leaders of the newswire market are PR Web, PR Newswire and Business Wire. There have been several start-ups that have tried to enter the market in the past few years, including Market Wire, but for most PR practitioners, PR Newswire (established in 1954) and Business Wire (around since 1961) are the best options. Like comparable brands, the differences are minimal – both provide effective news release distribution and their prices are similar – the decision often comes down to personal preference.

How they work. How is your news delivered?

The wire services use several methods to ensure instantaneous (and simultaneous) delivery of your news release. Satellite, e-mail, fax and proprietary networks deliver your release to targeted media audiences literally at the press of a button. Using the same delivery network, most wires can also distribute photos, video, audio and other multimedia files.

Issuing a news release is as easy as e-mailing the document to the wire service, selecting a distribution option and requesting a distribution time. Plan on allowing one to three hours for the service to format the document before it’s issued. If you have a release approved ahead of time, you can send the release the previous evening, and specify a distribution time for the next morning.

While it’s easy to get a release distributed, it’s also easy to issue a release with a mistake or typo. The wire services do proofread news releases, but the safest bet is to have the right editing/proofreading mechanisms in place before the release is sent to the wire service. Don’t count on the service to catch mistakes.

Each service provides various distribution options targeting specific geographies (Northeast, Latin America, Asia, etc.) as well as industry segments (technology, energy, etc.). For example: If you’re a Massachusetts technology company making a personnel announcement, issuing the release on the technology “corridor” option via Business Wire will save you about $250 – and still get the release to the right people. Adding a New England distribution to the same release will add another $100 to your overall cost. So while you won’t reach the managing editor at the Sacramento Bee…she probably wouldn’t have covered your new VP of Marketing announcement anyway.

If you’ve got your heart set on distributing your announcement throughout the world, $1500 – $6,000 (approximate) will get you full global distribution for a 350 – 600-word release.

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CLIENT NEWS: Breaking Hollywood News: Richard Pryor Jr., Son of Hollywood’s Legendary King of Comedy Continues the Pryor Legacy.

Pryor Teams Up with Hollywood Investors to Produce Several Upcoming Independent Film Projects, a Reality TV Series and Tell-All-Book.

New York, NY: Richard Pryor Jr., actor, singer and offspring of one of Hollywood’s most acclaimed talents returns to showbiz as a tribute to his late father the legendary King of comedy: Richard Pryor. Pryor Jr., recently wrapped on a slate of film projects which includes a web-series titled “Three Square,” a self-produced and highly anticipated one man show titled “Stirred Crazy,” and an independent film titled “College Debts” formerly “My Guaranteed Student Loan” in which he co-stars alongside academy award winner the late Celeste Holm.

Richard Pryor Jr., who is also a member of the famed Friars Club, is no stranger to showbiz. Mr. Pryor has appeared in films such as The Color Purple; when the role of the late Richard Pryor was to be filled for the blockbuster film American Gangster, Hollywood called on Richard Pryor Junior to portray his dad on the silver screen. “I was so thrilled and honored to play my dad that I immediately decided to continue his legacy. It all started when I was a kid growing up in the 70’s and watching my dad perform in various comedy clubs. I remember watching him and saying to myself that one day, I want to do that. I want to entertain people just like dad. My dad would bring me along sometimes and have me introduce him to the audience during his standup routines. What a feeling that was back then,” says Richard Pryor Jr. Pryor has recently completed several TV pilots “Lizards” and “Pryor Knowledge” starring as himself and directed by Dante Liberatore for BonaFide Films.

In addition to his comedic ability to move and entertain an audience, Pryor’s voice has taken him to world famous stages including: The International Cringe Festival, The Metropolitan Room, Birdland New York, and The Jazz Celebration Series in New York City, Chicago, Indiana and Michigan. According to recent news, several TV producers and investors have taken an interest to invest in all things “Pryor.” He is currently in collaboration with TV producer Joseph Savoy of NBC Local and ABC Live Well Network to produce and develop a TV series and benefit concert for local NYC charitable organizations related to arts and entertainment.

As the legacy continues, Pryor is also set to release a documentary film “Coming In My Own,” and a tell-all-book about his life as the son of the late legendary comedic icon Richard Pryor. It sounds as though Pryor Jr., has his work cut out for him.

“I am ready for all there is to come. What can I say, It’s just Pryor Knowledge.” Richard Pryor Jr.

About Richard Pryor Jr.:
Richard Pryor Jr. is a talented singer and actor who re-launched his career in 2005 as a tribute to his late father, who we all know as comedic icon and award winning actor Richard Pryor. Throughout his career Richard Pryor Jr., has had a few struggles and bumps along the way especially with the tabloids such as the National Enquirer and Media Takeout who questioned his sexuality. After a short hiatus from the industry, Pryor returned to show business after his father’s passing and hasn’t looked back since. To connect with Richard Pryor Jr., please visit his official website, Facebook Fanpage or follow him on Twitter.

Richard Pryor Jr., is now available for press and media interviews. Investors and all other inquiries are also welcome at this time. Please contact: Amore at Apples & Oranges Public Relations.

Full article, photos available here: http://www.prweb.com/releases/2012/10/prweb10014863.htm

3 Most Common Public Relations Myths

Every time I speak with small business owners and entrepreneurs, they all mention these 3 PR myths. I am sure you might have said or heard the following myths mentioned. Let’s address them shall we.

Myth #1: PR will help my company to become famous overnight.
Building a brand and creating awareness in a consumers mind does not happen overnight.
Most PR campaigns (especially those in competitive markets — like the U.S companies) can expect to start seeing media placements at approximately Five months to over one year into the campaign. In order to make your campaign successful you must remain consistent. As long as the campaign continues, the number of PR placements and publicity will increase exponentially so you can anticipate steady growth over time.

This is why PR is most effective over a long period of time.

Apples & Oranges Public Relations highly recommend that you consider PR a basic necessity for marketing your business and outreach should continue on a regular basis, as long as your company is in existence. In other words, PR shouldn’t stop until you do.

Myth #2: PR is expensive
A common misconception is that PR is expensive.
It is proven, that PR is much cheaper — and more effective — than advertising.
It is not the means to an end. PR is a full-time job so companies must either hire a full-time, in-house PR professional or outsource to an agency, who will handle the publicity outreach, media relations, event planning and social media on a company’s behalf. When it comes to PR, you definitely get what you pay for.

Think of it this way: you need to spend money to make money. And the benefits of PR HUGELY outweigh its costs. The average entrepreneur and small to medium size business, will lose about $5000+ in profits on a monthly basis as a result of not having a consistent and effective PR plan and activity in place.

Myth #3: PR is easy so I’ll just do it myself
This is probably one of the biggest myths about PR. Many business owners think that they can handle PR themselves to save money; after all, all you need to do is write a press release and journalists will be banging down your door, asking for interviews, right? Not true.

PR is not just about press releases… or even about pitches. PR is about creating a consistent brand, writing well, communicating effectively, acting strategically, creating relationships with media, having extensive knowledge about your industry and the media outlets that you are pitching.

PR is a very big job. As an entrepreneur, small business or startup, I’m sure that there are lots of tasks on your ‘to do’ list and not enough hours in the day to complete all of them. So allow the PR professionals to do what they do best and focus your energy on what you do best — running your business.

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Want gain exposure and improve your writing skills?
Write for us. Please send (2) writing samples, links to your work, BIO and/or CV to info@applesandorangespr.com

Contact Us
Call: 888-371-4718 | Email: info@applesandorangespr.com | Web: www.applesandorangespr.com

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