Brand Magazine’s round table explains what makes luxury brands attractive and ever lasting from the competition. This video will help you on how to build a worthy brand that will intrigue consumers.Erich Joachimsthaler, CEO and Founder of branding firm Vivaldi Partners discusses the challenges and opportunities in luxury branding:
After watching this video provided by Brand magazine, download the complete Branding Roundtable (a free eBook) to get all the roundtable participants’ answers to key questions, including:
- Which consumers are really driving the luxury sector?
- What are the categories that most define luxury today?
- Does the segmenting of the market into Ultra premium, premium and “regular” luxury, etcetera create problems?
- What are the most important differentiators for luxury brands?
- What does achieving and executing against a global perspective look like?
- Innovation is fairly well an obsession in most categories – what role does it play in luxury?
- Considering the minimal impact of e-commerce on luxury sales, what is the role of digital?
- Is there any potential for backlash against luxury brands, given rising concerns about income inequality and the next generation’s reported demand for greater purpose and meaning?
- What is an example of a particularly forward-thinking initiative in luxury branding?