3 Marketing Myths That Are Costing You Sales

Very good info!


BARCELONA, SPAIN - JANUARY 07:  A display wind...Is your company approaching marketing and sales the right way?

Misunderstanding In-Person Sales. Everyone knows a personal connection matters in sales– but few companies have grasped how technology has altered the dynamic. It used to be that salespeople were “the only repository of the information customers needed,” Baer told me. “Nothing was available via self-service, so it was almost a forced relationship.” But just as stockbrokers and travel agents found themselves supplanted by the Internet, salespeople are far less necessary early in the process: customers want to investigate for themselves online. “Salespeople don’t have the keys to knowledge unilaterally the way they used to have,” says Baer, who is also the co-author (with Amber Naslund) of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. They’re still important (customers want to know and trust the people they’re buying from), but their role in…

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2 thoughts on “3 Marketing Myths That Are Costing You Sales

  1. Hi there! I realize this is kind of off-topic
    however I had to ask. Does running a well-established
    blog like yours require a lot of work? I am completely new to
    running a blog but I do write in my journal daily. I’d like to start a blog so I can share my own experience and thoughts online. Please let me know if you have any ideas or tips for brand new aspiring bloggers. Thankyou!

    1. Hi how are you?
      We love giving advise to help bloggers.

      The best thing you can do, is to start by creating your mission and purpose. Create a plan that includes dates you will post, what you will post, how you will measure your results. You also need an editorial calendar, as well as a plan of how you will market and get followers.

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