1. Consider Your PR.
PR (Public Relations) is the path to success. Many marketing firms will focus solely on lead generation, gauging their success based on those numbers alone. While lead generation is important, a focus on PR ensures that a business also generates image and brand recognition. As any first year marketing student can tell you, this in itself is a means to generating leads.
PR can take a multitude of forms. One of the most common is the “Press Release” which often takes the form of new product or service announcements. This is a highly budget-minded means of generating strong leads.
“Once, for less than $100, I wrote, printed and distributed a new-product release to 100 trade journals. Within six months, the release had been picked up by 35 magazines and generated 2,500 bingo-card inquiries. -Robert W. Bly (SOURCE)”
Take advantage of press release materials by…
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