1. Logo / Colour.
Every business, big or small profits from a logo and a distinct colour scheme. This is a foundation stone to any brand. Images are more easily remembered than titles or names, by providing the consumer with an image, they be more likely to remember who you are.
The logo should somehow relate to the business, name and industry. Specific colours should be chosen with which to distinguish the business and then used in every place that the business is being marketed. This is the aesthetic element of branding.
One need only look at all the companies they deal with daily, to see how the logo and colour scheme imprint themselves.
2. Email Signature.
This is one of the simplest ways to get contact/business information out into the stream. The email signature can be as complex or as simple as one makes it. Consider including information…
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