Media Kits & Press Kits: What is the difference?

What Is a Media Kit?
A media kit, is also sometimes called a press kit. It is a presentation of information  about a business or product. It is called a media kit or a press kit because many times potential advertising mediums will ask for more information on the potential advertiser. Since most of this advertising is press- and media-related, the term media kit was adopted.

What is a Press Kit?

A press kit is like a resume for your company. It is a collection of company information and articles put together to address questions from the media, investors, potential clients and others. The goal of the press kit is the same as all other marketing that a company does. It should grab the reader’s attention, make a lasting impression and create enough interest that they will contact you for more information.

What to include?

1. Letter of introduction.

2. Information on the company.

3. Product and service information.

4. Recent press publications and articles.

5. Press releases

6. Audio and video files of radio or TV interviews, speeches, performances and any other media-covered event.

7. A sample news story.

8. List of frequently asked questions.

10. Other items to include:

  • Nonprofit and community-service involvement
  • Recent awards
  • Photos (if appropriate)
  • Factual background material and/or white papers
  • Specific information and schedules of upcoming promotions and events
  • Significant statistics specific to your industry, demographics and target audiences
  • Feature article material, such as articles written by company officers or senior management
  • Missions, goals and objectives
  • Samples or examples
  • Camera-ready logo art
  • Giveaway information
  • An order form

The Key to Getting Noticed:
Package your materials in a unique way and make sure the materials are presented professionally.

The best thing to do right now: is to start assembling the contents for your own press or media kit.

The challenge: is to put it together on paper, electronically or both.

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