Characteristics of a Great Company Name

Are you thinking of a name for your new or existing business? Not an easy task…

Choosing a business name

So how did we choose our business name?

Our goal is to be a part of every business conversation. In most business discussions, the term “Apples & Oranges” is often used to make comparisons. That is why we choose the name “Apples & Oranges.” If we are a part of conversations, then “People” will remember us and “People” will eventually turn to us. It is quite that simple, and clever as well.

Making up a word should not be a last resort; it should be the first option. The founders of Google didn’t find their company names in a book. Get creative: combine two words or concepts, spell a word incorrectly, think outside the box; customers appreciate independent, risk-taking brands that try to distance themselves from the competition that plays it safe. So let other businesses settle for the simple, descriptive, boring names.

A great name must be memorable, functional, short and sweet, it should stick and tell a story. Allow yours to be different.

Stand out from the crowd.

Was this info useful to you? Please reply to this post with feedback.

Want gain exposure and improve your writing skills?
Write for us. Please send (2) writing samples, links to your work, BIO and/or CV to

Contact Us
Call: 888-371-4718 | Email: | Web:

We are Social. Join the community.
Like us on Facebook | Friend Us | Follow Us on Twitter | Pin Us on Pinterest | WordPress | Blogspot

Bookmarks & Resources
StumbleUpon |Delicious

We appreciate your support Apples & Oranges Public Relations

One thought on “Characteristics of a Great Company Name

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s